​TAG Heuer brought the intensity of performance, precision and high stakes to an exclusive evening in Zurich, celebrating the spirit of adrenaline and creative vision. The event welcomed Kai Lenny, world-famous big-wave surfer and TAG Heuer ambassador, alongside Thierry Donard, legendary filmmaker and creator of La Nuit de la Glisse.
Guests enjoyed a private cocktail and conversation with Kai and Thierry, reflecting on a lifelong pursuit of pushing limits and capturing the world’s most daring athletes in the most remote and challenging environments.

"Being a TAG Heuer ambassador is about sharing a mindset, a dedication to always push the limits and raise the bar,” said Kai Lenny. “Every time I go out on the water, I focus completely on the moment and on performing at my best. That intensity, that desire to excel, is exactly what TAG Heuer represents with its watches. Time is crucial in my world. When facing a massive wave, every second counts. It is as if time slows down, letting me absorb every instant, act decisively and truly live in the moment. That is the thrill of performance, and it is what I share with TAG Heuer."

The evening concluded with a private screening of La Nuit de la Glisse 2025, a cinematic tribute to courage, precision and the continuous pursuit of excellence in extreme sports.

Pandora Brand ambassador Tyla Wearing Pandora to Glamour’s 2025 Women of the Year Ceremony. Imagebild (c) Getty Dimitrios Kambouris.

TAG Heuer celebrates the enduring legacy of Formula 1® legend Ayrton Senna with two new limited-edition timepieces launched during the São Paulo Grand Prix. These TAG Heuer Formula 1 Chronograph x Senna models embody the fearless drive, precision, and spirit that defined the racing icon and continue to inspire the Maison’s watchmaking excellence.
The release also coincides with the recently launched “Designed to Win” campaign. Inspired by Senna's famous 1990 quote - “I'm not designed to come second or third. I'm designed to win.” - the campaign defines TAG Heuer's DNA: precision under pressure, resilience in the face of challenge, and an unyielding spirit.
 
“Ayrton Senna was not only an extraordinary driver, but a symbol of precision, performance, and passion,” said Antoine Pin, CEO of TAG Heuer. “This new collection captures those qualities with daring design and mechanical mastery. Senna's spirit continues to inspire us.” 
 
THE DARING EXPRESSION OF MOTORSPORT

An igniting novelty inspired by Senna’s helmet and Brazilian identity, the TAG Heuer Formula 1 Chronograph x Senna 44 mm  combines cutting-edge materials with precision craftsmanship. Its black sunray-brushed dial glows with yellow and green accents, while the 6 o’clock subdial reflects the colors of the Brazilian flag. The forged carbon bezel engraved with Senna’s “S” logo, titanium DLC-coated case, and striking yellow rubber strap together form a tribute to his daring spirit. The caseback carries an engraving of Senna’s intense gaze beneath the helmet, a vivid reminder of the focus and courage that made him legendary.
Each watch comes in a custom deep blue box with Senna’s signature colors and a travel pouch inspired by his iconic helmet.
 
AN ICONIC HOMAGE TO A LEGEND

Elegant yet sporty, the TAG Heuer Formula 1 Chronograph x Senna 43 mm, reinterprets the iconic S/EL bracelet that Senna famously wore throughout his career. Powered by a precise quartz chronograph movement, it brings together comfort, functionality, and design, featuring three counters accented in bold yellow, green, and red tones. The caseback reveals Senna’s piercing eyes behind the helmet as poignant reminder of the man whose gaze captivated the world. Limited to 3,000 pieces, it combines timeless elegance with racing energy, presented in a blue collector’s box with vivid yellow details. 
 
A LEGACY THAT LIVES ON
​
For more than three decades, TAG Heuer and the Senna Brand have shared a commitment to performance, innovation, and purpose. Beyond the racetrack, this partnership proudly supports the Instituto Ayrton Senna, which continues to impact millions of young lives through education.
 
“Continuing our collaboration with TAG Heuer through the Designed to Win campaign feels especially meaningful this year,” - says Bianca Senna, CEO of the Senna Brand. “Ayrton lived with determination, always pushing his limits forward, and purpose — values that continue to guide and inspire us to give our best in everything we do. These timepieces celebrate not only his victories, but the way he faced life — with focus, excellence, resilience, and passion.”
​

Boucledor has successfully launched the first of its immersive tours celebrating the house's 60th anniversary, at the heart of its Geneva workshops.

This exclusive event brought together official representatives from the Swiss watchmaking industry, the canton of Geneva, as well as several prestigious media outlets and partners, who came to discover the behind-the-scenes of exceptional craftsmanship.

An immersion into the heart of Swiss precision

Guided by the Boucledor teams, the guests were able to explore the workshops where buckles, clasps and oscillating weights of high-end watchmaking are created, demonstrating the perfect union between artisanal tradition and technological innovation.
​
The visit continued with technical demonstrations, discussions with artisans and a presentation of the company's sustainable commitments, particularly regarding responsible gold.


​

The Louis Vuitton Men's Spring/Summer 2026 Pre-Collection, designed by Men's Creative Director Pharrell Williams, is showcased in a campaign inspired by pastoral elegance and British heritage.

Friend of the House Jude Bellingham and House Ambassador Callum Turner, photographed by Oliver Hadlee Pearch, embody a style that translates the influence of significant eras in menswear to today's knowledgeable and active traveler—both an urban globetrotter and a dandy inspired by the British countryside.
The campaign unfolds its British-inspired aesthetic in topiary gardens, in front of monuments, and behind the wheel of classic convertibles, where both humans and animals are equally part of the scene. The focus is on immaculate, workwear-influenced silhouettes: the Prince of Wales LV Monogram Jacket, a herringbone coat, and a three-piece suit meet modern classics and hybrid styles. The look is completed by the LV Tilted sneaker, reminiscent of 1990s skate fashion, and the LV Touch line, which embellishes bags and backpacks with finely crafted suede accents.
In evocative images reminiscent of private home videos and portraits, the campaign presents a capsule collection for pets – worn by noble British breeds such as the Welsh Corgi, English Cocker Spaniel, and Border Collie. The pet-focused capsule includes leashes, collars, and harnesses in LV Monogram leather, breed-specific cleanup bag dispensers, puffer jackets, and fleece blankets, complemented by classic designs inspired by Louis Vuitton's legendary travel icons: the Speedy Pet Trunk, the Malle Chien, the Kennel Trunk, the Neverfull for Pets, the Sac Chien, the Dog Bed Trunk , and the Pet Backpack .


The campaign for the Men's Spring/Summer 2026 Pre-Collection is now running in print and digital media. The first drop of the collection will be available in boutiques simultaneously, followed by the second drop on November 11th.

JAEGER-LECOULTRE CELEBRATES
THE WONDERS OF THE COSMOS IN ZURICH


“THE STELLAR ODYSSEY” INVITES VISITORS TO REDISCOVER THE ETERNAL CONNECTION BETWEEN TIME AND THE STARS

Jaeger-LeCoultre presents in Switzerland “The Stellar Odyssey”, an immersive exhibition dedicated to the astronomical phenomena that have inspired the measurement of time since the dawn of civilization.


From 27 October to 11 November 2025, the Jaeger-LeCoultre Boutique in Zurich will host this exceptional event, celebrating the art of watchmaking through an experience devoted to celestial observation and cosmic precision.


A Tribute to the Origins of Time
 
Since its founding in 1833, Jaeger-LeCoultre has paid homage to the beauty of celestial phenomena and their profound influence on the measurement of time.
Through “The Stellar Odyssey”, the Grande Maison invites visitors to explore how the movements of the sun, the moon, and the stars have inspired watchmakers for centuries.
 
Throughout this odyssey, Jaeger-LeCoultre highlights its mastery of the three dimensions of time — solar, lunar and sidereal — and the way its artisans have translated their harmony and precision into exceptional mechanical complications.
An Exploration in Two Chapters
 
The exhibition unfolds through two thematic chapters that narrate the profound and enduring connection between the heavens and horology, a dialogue between cosmic order and human ingenuity that has shaped our understanding of time for millennia.
 

1. The Origins of Time

Since the dawn of civilization, humankind has turned to the sky in search of meaning and measurement. By observing the rhythmic movements of the sun, the moon, and the constellations, early astronomers established the foundations of the first calendars and timekeeping instruments. This chapter pays homage to those ancestral observers who transformed celestial phenomena into systems of order — the first expression of precision — and explores how their discoveries continue to inspire the art of watchmaking today.
 

1. The Anomalies of Time

As science and horology evolved, so too did the understanding that celestial motion is not always perfectly regular. This chapter delves into the discoveries and innovations that have allowed watchmakers to compensate for the subtle irregularities of the cosmos — from the equation of time to the complex mechanisms that reconcile solar, lunar, and sidereal time. It highlights Jaeger-LeCoultre’s pioneering spirit in mastering these challenges, transforming the mysteries of the universe into mechanical poetry through remarkable complications of unmatched precision.
 
Masterpieces and Exceptional Craftsmanship
 
Among the creations on display, a selection of celestial timepieces will illustrate the poetic and technical virtuosity of the Manufacture: multi-axis tourbillons, astronomical calendars, and moon-phase displays with millennial precision.
These timepieces pay tribute to nearly 190 years of horological expertise and to the enduring spirit of innovation that defines The Watchmaker of Watchmakers™.
 
To further enhance this experience, a special watchmaking session, open by reservation, will allow enthusiasts to deepen their understanding of celestial mechanisms.
Reserve your place now: https://online-booking.jaeger-lecoultre.com/atelier/165 
 
 
Practical Information
 
The exhibition “The Stellar Odyssey” will take place from 27 October to 11 November 2025 at the Jaeger-LeCoultre Boutique in Zurich, Bahnhofstrasse 32.
Free admission from 10:00 a.m. to 6:30 p.m. on weekdays and from 10:00 a.m. to 5:00 p.m. on Saturdays.
 
 
For more information or to book a private presentation of the permanent and/or temporary collections: https://www.jaeger-lecoultre.com/ch-en/boutique-appointment?page_id=3142

​GIUSEPPE MAGGIO WEARS HUBLOT
AT THE ‘MRS PLAYMEN’ RED CARPET DURING 20th ROME FILM FESTIVAL

To stay up-to-date, follow: @Hublot #Hublot
October 22, 2025 – Rome: On the occasion of the 20th Rome Film Festival, Hublot proudly accompanied its Friend of the Brand, actor Giuseppe Maggio, on the red carpet for the premiere of the new series “Mrs Playmen”. Known for his contemporary elegance and charismatic style, Giuseppe Maggio completed his look with the Big Bang 20th Anniversary All Black, perfectly embodying the Maison’s signature fusion of innovation and timeless sophistication.
Since its founding, Hublot has redefined the codes of watchmaking through the Art of Fusion — blending tradition and avant-garde spirit across the worlds of art, sport, and lifestyle.

Totem Fashion
is now representing MASU

MASU is derived from the Japanese "Masu", which is a verb ending used in polite expressions. Just as this expression is woven naturally into everyday conversation without ever losing its grace, MASU aspires to embody that same timeless sense of respect and sincerity.
Shinpei Goto, born in Japan in 1992, studied tailoring in the Men’s Design Course at Bunka Fashion College. During his studies, he began working at LAILA, a renowned vintage boutique known internationally for its exceptional archive of rare designer pieces. After graduating, he continued at LAILA as design and production manager for the store’s in-house label, overseeing six collections. In 2018, Goto was appointed creative director of MASU, where he has been designing from the Fall/Winter 2018 season onward. Designer Shinpei Goto draws deep inspiration from the philosophies, cultural heritage, and emotional power of vintage clothing that have fascinated him since childhood. Advocating "making clothes that will become someone’s vintage cherished and enduring across time.” He designs his collections with genuine reverence for craftsmanship, history, and the stories embedded within each material.

Watch Spotting: Patrick Mahomes in Hublot.           
Photo by Getty Images; Photo by Hublot
 
To stay up-to-date, follow: @Hublot #Hublot
​
October 14, 2025—New York, NY: Kansas City Chief’s quarterback and Hublot Ambassador, Patrick Mahomes, was spotted wearing the Hublot MP-15 Takashi Murakami Tourbillon Sapphire while arriving at Arrowhead Stadium ahead of the Detroit Lions vs. Kansas City Chiefs game on Sunday, October 12, 2025, in Kansas City, Missouri.
The MP-15 Takashi Murakami Tourbillon Sapphire was the first limited edition Hublot watch with a central flying tourbillon. This quirky, playful, yet high-tech model offers a magnificent interpretation of the visual effects of sapphire.
 
HUBLOT
In 1980 and for the first time, a watch dared to put a gold case on a rubber strap, turning the luxury watch world upside down in the process. Named for the porthole-shaped bezel with its exposed screws, Hublot was born and with it, the Art of Fusion.
 
In 2005 the brand took this exercise in creative thinking to a new level with the Big Bang and its iconic design, size and layered construction case. That same year, Hublot received the Best Design award at the Grand Prix d’Horlogerie de Genève. Since then, spurred by this revolutionary mindset, the Big Bang has never stopped reinventing itself. The twenty-first century has its first watch Icon.
 
The concept of fusion is omnipresent, the guiding principle for every collection. Big Bang timepieces reshape the geometries of time; Classic Fusion balances boldness and restraint, while the Exceptional Timepieces overwrite expectations to create unprecedented horological objects. With its disruptive approach of challenging convention, Hublot’s DNA is transcribed in the Unico, Meca-10 and tourbillon in-house movements, to add another tier of meaning to the Art of Fusion.
 
Alchemy is ingrained into Hublot and not just at La Manufacture. Magic can take place on a football pitch, producing partnerships with major events (UEFA Champions League and UEFA EuroTM). Sometimes it happens at a concert, a basketball match, an artistic performance or at a unique gastronomic experience with Hublot’s family of starred Chefs. And so, the Hublot Vibes come to life, through shared moments of exaltation amongst the Hublotistas, its very own community of proud Hublot owners. The Art of Fusion goes beyond the tangible. It is a way of being, the Hublot way of life.

CORNES DE VACHE COLLECTION

References « White Sector », « Salmon Sector », & « Blue Sector »
Furlan Marri presents the Cornes de Vache collection, with three automatic
references, each distinguished by a unique sector dial design: the White
Sector, Salmon Sector, and Blue Sector.
Three distinctive sector dials
The sector dial design, first introduced in the 1930s, is characterized by
concentric circles and radial lines that enhance legibility and balance.
Today, it remains a timeless aesthetic, bridging functionality and vintage
elegance. Furlan Marri interprets this design through three references:
• White Sector
• Salmon Sector
• Blue Sector
The three references share the same sector layout, with all indications
executed through double stamping, while applied Breguet-style indexes
add depth and relief. Each dial carries its own personality, showcasing
variations such as a finely grained surface, hands in dark gunmetal PVD or
in blued steel, highlighting the diversity of finishes across the collection.
Each reference of the collection features a sapphire crystal with multi-layer
anti-reflective and anti-fingerprint coatings, protecting the dial.
Refined steel case with cow-horn lugs
The stainless-steel case is constructed in several stages. Particular
attention is given to the separate cow-horn lugs, with all finishing
completed before assembly. They are connected by a bridge visible at 6 and
12 o’clock.
First seen in the 1940s, « cow-horn » lugs are known for their curved shape
and separate construction - a distinctive lug design from which the
collection takes its name. In line with our attention to detail, the lugs feature
dual spring-bar positions, ensuring the strap fits perfectly with either
straight or curved bars.
The bezel finishes are also done independently before being fitted to the
case, while alternating satin-brushed and polished surfaces highlight the
case profile. Inside, circular graining extends from the bezel to the
decagonal screw-down caseback, engraved with the brand’s name.
Prominent crown notches recall vintage watchmaking codes.

​Swiss-made automatic calibre
At the heart of the three referencesbeats an automatic movement crafted by
La Joux-Perret in La Chaux-de-Fonds, Switzerland. Chosen for its
reliability and refined construction, the calibre is finished to the highest
standards.
It is equipped with a tungsten rotor coated in palladium for optimum weight
distribution and winding efficiency, delivering a 68-hour power reserve and
regulated to within ±7 seconds per day.
Decorations include Geneva stripes, snailing, blued screws, and a rotor
engraved with the Furlan Marri motto « Crafted with care, designed for
details. »

TAG Heuer introduces two bold new additions to the TAG Heuer Carrera Extreme Sport collection, combining precision, innovation, and motorsport-inspired design.

The TAG Heuer Carrera Chronograph Extreme Sport Twin-Time brings a first-ever GMT function to the line, featuring a striking teal-green dual-time hand, a dual-color ceramic bezel, and an openworked dial powered by the in-house TH20-02 movement, ideal for those who navigate multiple time zones with speed and style.
The TAG Heuer Carrera Chronograph Extreme Sport in solid 18K rose gold elevates racing-inspired performance into the realm of luxury with a sculpted case and bezel, an openworked dial detailed in rose gold, and the TH20-00 automatic chronograph movement, blending technical mastery with a commanding presence on the wrist.

A TRIBUTE TO FORMULA 1® LEGENDS
Building on this momentum, TAG Heuer also celebrates motorsport history with the TAG Heuer Carrera Chronograph Tourbillon Extreme Sport | F1® 75th Anniversary Limited Edition. Each of the 75 timepieces is engraved with the year of a Formula 1® World Championship, honoring the champions who have defined the sport over the decades.

A golden Victory Wreath motif on the caseback and sapphire crystal serves as a timeless symbol of triumph and excellence. The 44 millimeter titanium case is paired with a striking yellow gold bezel, while black DLC titanium crown and pushers add a modern, performance-driven edge. Through the openworked dial, the Calibre TH20-09 Tourbillon is revealed, showcasing a 65-hour power reserve, column wheel, and vertical clutch, blending precision and artistry in every detail. Silver Formula 1® logos and gold-plated accents highlight the dial, making every glance a reminder of speed, resilience, and victory.

Each timepiece is presented in a specially designed box featuring the Formula 1® 75 logo, connecting its owner to a legacy of champions and their lasting pursuit of excellence.

Rami Al Ali unveils White 8, the latest collection from the Rami Al Ali White line, during New York Bridal Fashion Week.
Titled Her, Ten Times, the collection features ten gowns that capture the multifaceted essence of the modern bride. The concept of ten moments serves as a narrative thread — with each gown expressing a unique facet of femininity, from timeless romance to refined minimalism. This storytelling approach invites every bride to see herself within the collection while showcasing the maison’s signature sophistication and mastery of individuality.

Pioneering Swiss luxury watchmaker Hublot has announced the latest evolution in its ongoing partnership with celebrated American artist and Hublot Ambassador, Daniel Arsham: the Hublot MP-17 MECA-10 Arsham Splash Titanium Sapphire.

Following the success of the transformable pocket watch, the MP-16 Arsham Droplet, this new timepiece once again rewrites the rulebook on watch design, finding its inspiration in the dynamic essence of water, organic forms and transparency.
The MP-17 Meca-10 Arsham Splash Titanium Sapphire is the perfect blend of Hublot's Art of Fusion and Arsham's unique fictional archaeology vision, where he reimagines contemporary objects as ancient artefacts, blurring the lines between past, present and future. 

Arsham's first wristwatch design for Hublot, the timepiece is a wearable sculpture with Arsham's creative direction dripping from every fluid curve. The compact 42mm case size has been made possible through the integration of Hublot's new, smaller Meca-10, an in-house manual-wind movement that can be seen through the dial opening and sapphire caseback.

The choice of sapphire crystal – used for the frosted box-shaped bezel – titanium and rubber as the raw materials underpins the essence of Art of Fusion and has provided the perfect base to sculpt the watch's organic shapes that are inspired by flowing water. The defining feature is a striking splash-shaped opening on the dial, which is a direct evolution from the MP-16's droplet inspiration.
Arsham's view of time is central to his design approach. In his 2016 TED Talk, he explained, “My work is about collapsing time. You're not quite sure if it's an object from the past or the future.” While the MP-16 Arsham Droplet brought that concept to life through form, the new MP-17 Meca-10 Arsham Splash Titanium Sapphire focuses on how time leaves an impression. With its fluid case lines, splash-shaped dial opening, and transparent sapphire components, it blends Arsham's artistic vision with Hublot's Meca-10 movement to deliver both concept and performance in a wearable design.
At first sight the watch seems to be a departure from the familiar Hublot form, yet on closer inspection, all of the signature elements are there including the six H-screws on the bezel and caseback, the distinctive lugs at 3 and 9 o'clock and the titanium H-shaped folding clasp. Arsham green accents are found on the hour and minute hands, the numerals, the hour and five-minute markers, the small seconds hand at 9 o'clock and on the power reserve indicator at 3 o'clock.

The Hublot MP-17 Meca-10 Arsham Splash Titanium Sapphire is more than a timekeeper; it is a fusion of fine watchmaking and contemporary art, placing a twist on conventional materials and form. It invites collectors and art enthusiasts alike to experience time through Daniel Arsham's unique, fluid lens.
​
“Working with Daniel Arsham is a discovery of new design and perception,” says Julien Tornare, CEO of Hublot. “The MP-17 Meca-10 Arsham Splash Titanium Sapphire represents the next exciting chapter in our collaboration with our ambassador, artist Daniel Arsham. It's a testament to Hublot's Art of Fusion, seamlessly blending fine watchmaking and art to create a timepiece that is visually stunning whilst pushing the boundaries of innovation. This watch invites us to see time in a new light, through Arsham's unique and fluid vision.

Daniel Arsham adds, “This collaboration with Hublot explores the fluidity of time through a case inspired by the perfect geometry of a water droplet, crafted using Hublot's Meca-10 movement. The watch's transparent structure captures the clarity and motion of water, suspended, precise, and always in flux.”

Limited to only 99 pieces, the Hublot MP-17 Meca-10 Arsham Splash Titanium Sapphire is available at Hublot boutiques and authorized retailers.

Discover the video here: https://youtu.be/2mJljSSbdqM
Read also Hublot polo gold cup Gstaad with Corina  Nebgen von Klitzing

​Swiss Luxury watchmaker unveils the TAG Heuer Connected Calibre E5, the fifth generation of its luxury smartwatch collection, merging Swiss craftsmanship with cutting-edge digital performance. Available in 45mm and 40mm sizes, the Calibre E5 introduces refined case architecture with faceted lugs and reworked pushers for a smoother silhouette, a versatile strap system, and the largest selection of watch faces in TAG Heuer Connected history, reflecting the brand’s Carrera, Aquaracer, and Formula 1 heritage.

At its core is TAG Heuer OS, offering faster, cleaner navigation, voice calls, activity tracking, and extended battery life of up to three days. Wellness and sports apps provide detailed insights into daily activity, heart rate, running, and golf performance, helping wearers measure every moment and surpass their limits.
This approach positions the TAG Heuer Connected Calibre E5 as an instrument of measurement for time, and the human spirit, reinforcing TAG Heuer’s vision of supporting wearers in surpassing their own limits physically, emotionally, and mentally.
 
TAG HEUER X NEW BALANCE: PERFORMANCE IN MOTION 

TAG Heuer joins forces with New Balance to launch the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and FuelCell SuperComp Elite v5 running shoes. This collaboration celebrates precision, technology, and the spirit of running, delivering tools built for those who demand performance at every step.
The limited-edition watch features a black DLC-coated titanium case, co-branded straps, and exclusive watch faces in purple and grey tones. Paired with the New Balance FuelCell SuperComp Elite v5, runners receive six tailored training plans synced seamlessly through the TAG Heuer Connected app, offering real-time feedback, pace guidance, and step-by-step coaching.

“TAG Heuer is all about being designed to win. That is what drew me to this collaboration. Being the face of this new campaign with New Balance is exciting because I actually love what this watch and shoe together bring to training. They are built for athletes who want to stay accountable, trust their plan, and keep pushing for better every single day.” said Sydney McLaughlin-Levrone, a two-time Olympic champion, world record-holder hurdler athlete and ambassador for both TAG Heuer and New Balance.

Read also www.moral-moda.com/style/tag-heuer-returns-to-the-formula-1-tag-heuer-grand-prix-de-monaco