American actress Chase Infiniti is swiftly ascending as a prominent figure in cinema and a multifaceted artist. Celebrated for her magnetic screen presence, she garnered attention for her performance in the David E. Kelley series Presumed Innocent (2024) and in Paul Thomas Anderson’s film, One Battle After Another (2025). Her compelling performance has garnered her critical acclaim, including a 2025 Gotham Award nomination for Breakthrough Performer, nomination for Best Performance for Female Actor in a Motion PictureMusical or Comedy for the 2026 Golden Globes and nomination for the Best Actress for the 2026 Critic’s Choice Award among others.

With her upcoming role in The Testaments, a sequel to The Handmaid’s Tale, Chase’s trajectory mirrors the continuous evolution and timeless appeal of Louis Vuitton. Through her artistry, she brings to the House a rare balance of youthful dynamism and forward-looking vision. Chase Infiniti perfectly embodies Louis Vuitton’s powerful and timeless femininity, reflecting the shared values that unite her with the House.

Louis Vuitton and Chase Infiniti are nurturing a growing relationship since 2024, marked by Chase’s attendance at the last two Women’s runway shows — the Fall-Winter 2025 and Spring-Summer 2026 collections by Nicolas Ghesquière, Artistic Director of Women's Collections, the latter presented at the Musée du Louvre last September. Additionally, at the world premiere of One Battle After Another movie, she wore a customed Louis Vuitton champagne satin hand-embroidered gown inspired by an archive from 1860. Her bond with the House continued to flourish more recently at the 5th Annual Academy Gala in Los Angeles, wearing a garment-dyed green silk taffeta bustier gown with overstitched pleats.

“I have watched Chase’s debut with genuine delight, I find her totally captivating in the roles she plays. Beyond her remarkable talent, she radiates an authenticity that is truly unforgettable” says Nicolas Ghesquière, Artistic Director of Women's Collections.

Louis Vuitton looks forward to embarking on this collaborative adventure ahead with Chase Infiniti, whose radiant energy aligns perfectly with the House’s pursuit of excellence.

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Researchers at Berstein took into account the wide swath of tactics Europe’s luxury groups are deploying, from contributing to the restoration of artistic landmarks and sponsoring art museums to high-profile collaborations with famous artists and architects.
“Luxury brands need to associate themselves with global aspirations and ideals in order to ignite desire,” said the report, issued Wednesday. “Doing this in a de-globalizing world is tricky. Hence, the need to find naturally global realms — like the arts and the sports.”
Megabrands are best positioned to capitalize on the associations, given their financial might, rich heritage and capabilities to monetize enhanced branding, according to Bernstein.
The report includes some staggering figures, including an estimated 800-million-euro investment for the Frank Gehry designed Fondation Louis Vuitton in Paris, and the 25 million euros Tod’s ponied up for the restoration of the Coliseum in Rome.