ALTO ANNOUNCES NEW RETAIL PARTNERSHIP WITH ACE JEWELERS IN AMSTERDAM AND LONDON

ALTO is founded by Thibaud Guittard, ALTO approaches watchmaking through an architectural lens, exploring the relationship between art, structure and mechanical time. Conceived as Art and Limited Time Objects, each creation is designed as a considered composition in which form, light and movement interact as part of a unified whole.

FROM ALTO’S PERSPECTIVE, THIS PARTNERSHIP REFLECTS A FOCUSED APPROACH TO INTERNATIONAL EXPANSION: BUILDING MEANINGFUL, LONG-TERM RELATIONSHIPS WITH PARTNERS WHO SHARE A COMMON SENSITIVITY TO DESIGN, CREATIVITY AND CONTEMPORARY OBJECTS.

Alon Ben Joseph, Owner of Ace Jewelers, states: 

“As a jeweller working in the watch industry for three decades, and collecting watches even longer, there are not many novelties that truly make you stop. I still remember receiving the first press release for ALTO. I picked up the phone almost immediately to speak with Thibaud and to understand his journey, as well as Raphaël’s design philosophy. When we met a month later, it became clear that this was something different. The design, the philosophy and the level of execution convinced me quickly. ” 

Thibaud Guittard, Founder of ALTO, comments: 

“ALTO is now present in Amsterdam and London. The opening in these two European capitals marks a new stage in the brand’s international development. Both cities play an important role in the cultural and commercial landscape, and represent markets where design, creativity and independent watchmaking naturally resonate. 

This expansion reflects a focused approach: building meaningful partnerships and establishing the brand in environments that align with its long-term vision. With Amsterdam and London, ALTO continues to strengthen its presence in Europe. We warmly thank Alon for his trust and support in bringing ALTO to both cities. His commitment is important in shaping this new chapter.”