Chanel announces the creation of NEVOLD, an independent entity dedicated to circularity

Chanel is reinforcing its commitment to the responsible transformation of the fashion and luxury industry with the launch of NEVOLD, an independent and open entity designed to develop concrete solutions for circularity.

For several years now, Chanel has been prioritising the reduction of its carbon footprint and amplifying its societal impact. Today, this ambition is accelerating in the face of a shared observation: the scarcity of high-quality, traceable virgin raw materials calls for a collective response from all industry players.
NEVOLD – a contraction of Never Old – was conceived as a B2B hub bringing together an ecosystem of companies, start-ups and academic partners around a common goal: to invent, produce and structure the materials of tomorrow, incorporating recycled fibres all while meeting the criteria of excellence in luxury.
Created on the initiative of Chanel but fully independent in its operations, NEVOLD already includes L'Atelier des Matières, Filatures du Parc and Authentic Material, three players committed to re-establishing the value of textiles and leathers. NEVOLD intends to open up to new acquisitions and develop partnerships with alternative sectors, particularly sports and hospitality, to guarantee a second life for those noble materials – leather, wool, silk, cotton and cashmere – that no longer meet the requirements of the luxury market.
NEVOLD is part of a profound transformation process that is rethinking the entire product life cycle, developing new savoir-faire and professions - such as that of ‘recycling agent’ - and contributing to a more circular economy.
The general management of NEVOLD has been entrusted to Sophie Brocart, a trained engineer and a leading figure in the revival of the House of Patou, renowned for her expertise and pioneering approach to sustainable innovation. She took up her position in January 2025.
Chanel is committed to a more sustainable approach to fashion without compromising on the excellence of its products and savoir-faire. The creation of NEVOLD marks a new step in this forward-looking vision for the industry.