Dior, valentino, chanel, YSL profited most from online presence during PAris Fashion week Aw2025 shows

The Most Impactful Brands on Social Media source 

AW25 Womenswear Roundup, these brands profited most from online presence....
Autumn/Winter 2025 showcased contrasting approaches, with some brands scaling back and others ramping up investments in talent and production. Despite these differences, Fashion Month grew 47% year-on-year, generating $775.9 million in Earned Media Value (EMV), proving both strategies can succeed.
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Our latest report with Karla Otto breaks down key strategies from this season, including fandom-driven engagement, featuring niche talent on runways, balancing large-scale productions with intimate events, and leveraging TikTok commentators to spark conversations.
The report also features insights from CTZAR on social media trends, highlighting how top brands are refining their narratives on Instagram and TikTok to connect with audiences.

4M views
On TikTok were generated
by Coperni, which had the
most viral runway show.


12.47% ER
Valentino was the brand with
the highest Eng. Rate and
second most visible brand.


+7,783% EMV Growth
Eckhaus Latta led AW25 with the largest Season over Season growth in EMV.