eToro launches AI-powered App Store for trading and investing ecosystem

 eToro, announcing the launch of its AI-enabled eToro App Store, a new application ecosystem designed to transform how users build, access and scale trading and investing tools.

The App Store introduces a marketplace for developers, startups and investors to create and distribute applications directly within the eToro platform, supported by a dedicated builders portal with API access and AI-powered no-code capabilities. At launch, users can explore a range of apps offering advanced analytics, automation, portfolio management and market insights, further enhancing the investing experience.
Commenting on the launch, Yoni Assia, Co-founder and CEO of eToro, said: “Investing has always evolved with technology, but AI is accelerating that in ways we couldn’t have imagined a few years ago. The eToro App Store opens up financial innovation to anyone with an idea.”

eToro, is also announcing the relaunch of its AI investing companion, Tori, now enhanced with real-time market intelligence from X powered by Grok 4.2.
 
The update introduces persistent memory for more personalised insights, alongside real-time sentiment analysis drawn directly from X. eToro has also launched Agent Portfolios, enabling users to create and manage AI-driven investment strategies through conversation, marking a significant step in embedding AI at the core of the investing experience.
 
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