Louis Vuitton becomes Official Partner of F1

Louis Vuitton has been named an Official Partner of F1 on the heels of LVMH joining the circuit as a Global Partner in a landmark 10-year deal. Louis Vuitton will become the title partner for the first race of the season in Melbourne – the Formula 1 Louis Vuitton Australian Grand Prix 2025.

The French fashion house will be immersed in F1 weekends, including prominent trackside signage – a first for Louis Vuitton at a sporting event. The brand will also have a key role in celebratory moments such as the opening ceremony and on the podium, where the Louis Vuitton Trophy Trunks will be presented to celebrate the top three drivers’ achievements. The new Trophy Trunks, covered by the emblematic monogram, will be emblazoned with the iconic "V" in a unique local color scheme for each race against the classic brown background (F1).