INFINITI Middle East elevates luxury ownership experience with ‘INFINITIBEYOND’

 Redefining luxury mobility in the Middle East by creating a lifestyle experience, centered on
wellbeing, community and personalization
 Initiative reflects INFINITI’s long-held belief that luxury vehicle ownership should extend BEYOND
the car

Dubai, UAE – INFINITI Middle East has launched ‘INFINITI BEYOND’, a first-of-its kind membership
program in the region that reimagines traditional luxury vehicle ownership as a deeply personalized
membership experience. Designed exclusively for the tastes and preferences of consumers in the region,
this new program introduces a wide range of thoughtfully-curated benefits and experiences, aimed at
enhancing customer wellbeing, while fostering meaningful connections within the INFINITI owner
community.
INFINITI BEYOND demonstrates the brand’s commitment to bringing exceptional experiences to INFINITI
QX80 owners in the Middle East. It also reflects INFINITI’s long-held belief that luxury vehicle ownership
should extend BEYOND the car alone– it should be a meaningful part of a customers’ lifestyle.

“INFINITI BEYOND marks a bold step in transforming how we engage with our customers and deliver a holistic experience,” said Albert Khreiche, Managing Director, INFINITI Middle East.” The program seeks to create a bespoke and long-lasting relationship with our customers, while cultivating a community where
they feel supported, connected, and part of something greater. It’s about making INFINITI not just a brand
they drive, but a brand they exceptionally experience.”

As part of the launch, INFINITI also debuts its dedicated mobile app, which serves as the digital gateway
to the entire INFINITI BEYOND experience, including membership access, wellbeing benefits, connected
services, and upcoming experiences. The app ensures that the full ecosystem lives where customers
need it most: in their hands, every day.

A New Kind of Luxury Membership
Unlike traditional luxury membership programs that focus more on status or discounts, INFINITI BEYOND
offers an elevated and human-centric experience, uniquely blending luxury, community, and wellbeing-
focused experiences. The program is built around three core pillars:
1. Fostering a community through shared experiences
2. Enhancing customer wellbeing with lifestyle benefits
3. Elevating the INFINITI Total Ownership experience

“Our role was to define the structure and purpose behind INFINITI BEYOND,” said Adam Cukrowski,
Managing Director, Valtech Middle East.

“Grounded in global research and real customer insights, we created a clear playbook spanning
membership experiences and offerings, design, operations, partnerships, event strategy, technology, and
business. This was supported by simple performance measures and real-time insights, brought to life through proof-of-concept initiatives and, ultimately, a globally scalable mobile app and membership designed to evolve around member needs. The result is a shift away from one-time ownership moments toward an ongoing relationship that delivers lasting engagement and long-term value.”

This collaboration reflects a shared focus on experience innovation, strategic clarity, and customer value,
all central to INFINITI’s transformation in the Middle East.
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