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From buzzy designer debuts and key players flexing their marketing strategy muscles, the SS26 season delivered moments that will shape the future of luxury marketing and communications. Overall, the season grew 5% year-on-year, reaching an unprecedented $881 million in Earned Media Value (EMV), according to Lefty data. But which brands, celebrities and influencers drove the most growth?
UNPACK SS26 KEY STRATEGIES Unlock the full rankings and plan ahead for next year’s Fashion Month strategy with a private insights webinar tailored to your brand. In these 1:1 sessions, our Insights team unpacks the data behind this season’s top-performing brands and talent, revealing the trends driving visibility and growth. Each session is powered by exclusive data from our partner, Lefty.
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