NYFW AW26: Pop Culture Sensations, #BookTok & The Lunar New Year, BY Karla Otto

Kicking of the Womenswear AW26 season, New York Fashion Week sparked $65 million in Earned Media Value (EMV), according to Lefty.   

Spearheaded by female designers, a wave of fresh creativity and carefully curated front rows helped brands break through the noise – from stars of the 80s and 90s going viral, to the buzziest names in entertainment and New York’s First Lady. 

Which strategies proved most effective? 

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