Pre-Owned Luxury Watch Market Hits $16.7B in Sales

One datapoint from 2025 analysis that stood out:


Over $16.7B in secondary-market transactions up 36.4% YoY, with growth concentrated precisely where brands historically had the least direct control — and with independents outperforming on turnover, not just price. It reframes how “who won” in 2025 should be interpreted, especially when looking beyond retail pricing narratives.
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By
Giovanni Prigigallo
Founder, EveryWatch
EveryWatch


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