TAG Heuer partners with F1 ACADEMY™

With a reputation that crosses all spectrums of automotive competition from Formula 1® to endurance racing and historic events alike, TAG Heuer partners with F1 ACADEMY™ in 2025 as an Official Partner and the series’ Official Timekeeper.
A race series built on the Formula 4 specification, F1 ACADEMY fosters the next female racing talents, with a mission to increase female participation in motorsport. Since its launch in 2023 the series has not only provided an unparalleled platform for female drivers to compete on, alongside Formula 1, but also the best possible support for drivers to progress to higher levels of competition.

The F1 ACADEMY car, manufactured by Tatuus and sporting a livery designed by TAG Heuer, is purpose-built to balance performance, safety, and driver development, making it the ideal platform for young racers to progress through the motorsport ranks.

F1 ACADEMY also support grassroots motorsport initiatives for women through F1 ACADEMY® DISCOVER YOUR DRIVETM, a global initiative to increase participation in motorsport both on and off the track.
The “TAG Heuer operated by Hitech” car – which will be driven by Aiva, a 17-year-old promising talent from Australia - and the race suit, will sport the brand’s iconic red, white, and black colors, symbolizing the precision and heritage for which the brand is known. The cover of the car will also be adorned with the phrase ‘It’s not a man’s world anymore’ representing the brand’s commitment to championing and empowering female talent.

“We are proud to welcome TAG Heuer as Official Partner and the first Official Timekeeper for F1 ACADEMY from 2025. This partnership reflects a joint commitment to empower female talent and a desire to accelerate change in our sport - it’s most certainly not just a man’s world anymore.” said Susie Wolff, Managing Director of F1 Academy.
“The values of F1 Academy perfectly reinforce the commitments and ideals of TAG Heuer where innovation and performance are on par with our egalitarian sprit and our openness to all. We are honored to continue our indelible connection to motor racing by becoming Official Partner and Official Timekeeper of F1 Academy”, Antoine Pin, CEO of TAG Heuer.