Thought Leadership Talk on the future of Swiss watchmaking

Thought Leadership Talk on the future of Swiss watchmaking followed by an elegant cocktail reception, organized in collaboration with Bvlgari and the Fondation de la Haute Horlogerie (FHH).
 
Event: The Art of Time - From Luxury Watchmaking Industry Insights
to Bvlgari's Afterwork Aperitivo 
Register Here
The FHH for a keynote presentation by INSEAD researchers Émilie Cousteau and Katia Kachan, followed by a panel discussion between Catherine Eberle-Devaux, Bvlgari Global Watch Communication Director, Karine Szegedi from Deloitte and Pascal Ravessoud, Vice-President of FHH.
 
Next, we will walk a few steps to the Bvlgari boutique, where the experts will present and discuss iconic Bvlgari collections: Tubogas (for women) and Octo Finissimo (for men). The evening will include captivating storytelling and technical insights into these collections, complemented by an Italian-style aperitivo with champagne, canapes and live music.

See Full Agenda & Register16:00-17:00
Keynote Presentations: Insights from INSEAD 
Luxury Industry Trends: Luxury, Immersion, and the Lifestyle Revolution
Emilie Cousteau, INSEAD MBA'07, Researcher
Emilie Cousteau will present and exclusive preview of her INSEAD research paper, a cutting-edge exploration of luxury's evolving nature. This comprehensive study offers both theoretical insights and many practical applications for industry professionals. It addresses diverse perceptions of luxury across the globe, emphasizing cultural differences such as the Middle East's focus on exclusivity and Europe's emphasis on craftsmanship.

Focus on Luxury Watch Making: Driving Sustainability and Long-Term Value Creation
Katia Kachan, INSEAD MBA'16, Research Associate & Executive Education Lecturer
By positioning sustainability as the pinnacle of luxury and innovation, Swiss watchmakers are creating a unique value proposition that neither tech companies nor cheaper alternatives can easily replicate. The talk explores how Swiss watchmakers can secure their future by combining timeless design with sustainable innovation, ensuring their leadership in luxury while aligning with evolving consumer values.


17:00-18:00
Panel Discussion: Watchmaking Industry Leaders
The Culture of resilience of the Swiss watchmaking industry
 Swiss watchmaking is a stronghold of the industry for quite some time. It has managed to stay atop of trends and crises along its rich history, showing astonishing resilience. Does the Swiss watchmaking industry have what it takes to overcome the systemic change that Luxury is facing today?