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The tennis star, ranked No. 6 in the world on the ATP Tour, selects Gerald Charles among independent watch brands Gerald Charles announces a new collaboration with Australian tennis star Alex De Minaur, who has deliberately chosen to partner with an independent Maison, marking the beginning of a shared journey rooted in performance, precision, and independence. Turned professional in 2015, Alex De Minaur is internationally recognised for his exceptional speed, defensive skills, and relentless intensity on court - qualities that have earned him the nickname “Demon” among fans and peers. In July 2024, he reached a career-high ATP singles ranking of World No. 6, cementing his status as Australia’s leading male tennis player of the past 20 years. “We chose Alex not only for the exceptional professional athlete he is, but also for his genuine passion for fine and vintage watchmaking. Beyond his performance on court, we were impressed by his cultural sensitivity and deep appreciation for horology - values that resonate strongly with the spirit and heritage of Gerald Charles.” Federico Ziviani, CEO, Gerald Charles. |
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February 2026
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