Alexis Mabille Haute Couture SS26 presented by help of Ai

Titled, Hors-Champs, this ai generated collection was born of the mind and the hand, Haute Couture is a living heritage, one that must constantly be reimagined, show notes state. Presented on the morning of 27 January 2026 at the legendary Lido in Paris presentation is an immersive and singular experience, an invitation to see creation differently, and reviews of it were different, because, first of all there were no models presenting, but there were no clothes presented either, just a video, and an ai generated... is this the Emperor New Clothes, not necessarily, Mabille argues,

The visual expression of my Spring Summer 2026 collection is part of this forward-looking reflection. To bring it to life, I chose to engage with technological innovation, surrounded by a team of specialists. These new tools opened the way to unexplored creative territories, while preserving what remains essential: gesture and sensitivity, at the very heart of the creative process. Everything begins with intuition. I sketch a silhouette, it takes shape, is modelled, much like in the atelier, where the hand shapes and reveals the material, where volume finds its balance and precision becomes emotion.

This season celebrates the diversity and radiance of the personalities who have chosen my creations for over twenty years. The show opens with my friend Diana Gartner, who embraces the play of her own clone, and closes with Mireille Mabille, my mother, by my side since the very beginning, digitally top-modelled.
“Creativity is intelligence at play.”*
Alexis Mabille