Anne Hathaway and Priyanka Chopra Jonas star in the new Bulgari Serpenti campaign 2026

The Serpenti Campaign 2026, which starts in January, features youtu.be/RfmZa2WpJoA?si=dEYZJLvZakfLEjAoAnne Hathaway and Priyanka Chopra Jonas as symbols of transformation. Captured in prismatic reflections and radiant light, the campaign embodies metamorphosis, timeless power and the ongoing evolution of the Serpenti myth. 

​Yellow and white gold, combine two facets of the same legend: unmistakable in expression, changeable in style and always committed to the essence of Serpenti. The launch is accompanied by the new Serpenti campaign 2026 with the Global Ambassadors Anne Hathaway and Priyanka Chopra Jonas, photographed by Chris Colls.
Made in yellow gold, Maison's characteristic precious metal, the collection has a warm, modern look that is reflected in a necklace with miniaturized snake pendant, a contemporary one collier as well as long ones drop earrings shows whose diamond-studded ends capture the light in a playful way.
In white gold serpenti Viper presents in a radiant interpretation of the icon, which is in one Necklace, new Hoop earrings and long Drop earrings reflects, where sparkling pave emphasizes the sculptural contours of the snake's body.

The new Serpenti Viper Creations are in January 2026 in the Bvlgari boutiques and on bulgari.com.