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Baum und Pferdgarten showcase victory on grand arena

8/8/2024

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Baum und Pferdgarten aptly present their Spring Summer 2025 collection at one of Copenhagen's great outdoor sport arenas, Østerbro Stadium, aiming for golden hour the duo debuts perfect timing for the show finale with standing ovations from fashionistas, VIPs and royals, including H. E. Count Nikolai of Monpezat, applauding brand's triumphant show. As one guest exclaimed after the show, It was perfect! - and that is a gold medal worthy achievement on its own. 
The runway cast included a mix of models and friends of the house, some of whom have walked for Baum und Pferdgarten before, along with new faces, the models were followed by laud cheers on the actual runway.

Founded in the year 1999 the show venue for Baum und Pferdgarten is only appropriate of celebrating brand's milestone year and over a quarter of a century in the business. Just as the hard work and discipline is celebrated at the grand arenas  in Paris, Copenhagen has its own Olympic moment  with Baum und Pferdgarten’s Spring Summer 2025 collection aptly titled ”Office Olympics”. In a way office and sporty style is what defines the brand's aesthetic. Famous for merging office sophistication and sporty energy styles the brand never stops pushing the boundaries and daringly redefining modern urban professional look.
This is notably relevant in countries like Denmark where many either bike to and from school and work and skip car for more CO2 friendly ways of urban transportation. Creative directors Rikke Baumgarten and Helle Hestehave, demonstrates their expertise in fusing the vibrancy of athletic aesthetics with the sophistication of business attire.

Football-inspired shirts, sporty logos, and stripes are beautifully contrasted with light dresses and skirts, frills, and sequined pieces together with traditional office attire such as polo shirts, blazers, and cardigans, creating a harmonious blend of styles.
The collection’s colour palette features refreshing pastel colours including light purple, blue, and green tones, together with brown and bold red accents and vibrant flower prints adding a lively touch, evoking a sense of optimism. The assortment embodies Baum und Pferdgarten, delivering combining unique design components that guarantee both style and comfort.

“Office Olympics is all about merging the elegance of corporate wear with the dynamism of 
athletic aesthetics, creating a collection that is both functional and fashionable. We wanted 
to encapsulate the energy and excitement of the sports world and bring it into the office 
environment,”

- Rikke Baumgarten and Helle Hestehave, Creative Directors.
 
The collection introduces a versatile range of pieces that combine sporty elements with feminine details. ”Office Olympics” showcases tailored blazers, trousers, and skirts offering flexibility and comfort perfect for navigating a busy workday. The playful sporty elements add a modern edge to traditional office wear creating a versatile mix-and-match of separates, where pencil skirts are matched with sporty oversized T-shirts, encouraging personal creativity.

Taking place at  the event was a unique collaboration with the iconic Copenhagen football club B.93 and their women’s team.  Makeup was provided by M.A.C. Cosmetics Nordics, and hair was styled by Oribe, ensuring that the models embodied the perfect blend of sophistication and sportiness.
A special T-shirt, inspired by classic football shirts and the collaboration with B.93, was 
showcased on the runway. This exclusive piece will be available for immediate purchase on 
Baum und Pferdgarten’s webshop and at the Copenhagen Flagship Store shortly after the 
show.
For further information or imagery, please contact PR Manager,
Benjamin Rønnow at [email protected]
#BaumFamily #BaumundPferdgarten @baumundpferdgarten

Creative Direction: Rikke Baumgarten & Helle Hestehave / Art Direction: Clara Matz / Stylist: Kristine Halken Sørensen / Official Collaboration 
Partner: B.93 Football Club / Casting Director: Camilla Bigler Beadsworth / Show Video Editor: Storyline Studios / Sound Composer: Thomas 
Bertelsen / Hair: Provided by Oribe / Key Hair Artist: Nicci Welsh / Make-Up: Provided by M.A.C. Cosmetics Nordics / Key Make-Up Artist: 
Vilde Feste / Runway Photographer: Helle Moos / BTS Photographer: Madeleine Carstensen / Guest Photographer: Sarah Liisborg / BTS 
Videographer: Kristine Sokolowski / Choreography: Claudia Sorrentin
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Rolf Ekroth x Kalevala debut Collaboration at Copenhagen Fashion Week

8/8/2024

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Finnish fashion brand Rolf Ekroth teams up with Kalevala accessories brand in a unique collaboration for his Spring Summer 2025 presented during the Copenhagen Fashion Week on August 5, 2024.
Finnish roots inspire the new collection that is based on "lavatanssit" - a term loosely translating to open-air dance, emphasizing the joy of dancing outdoors and light is underlined with bespoke collaboration with Kalevala jewellery, that we could admire up-close in the fashion show from the front-row seats. The jewellery is made from recycled silver, handcrafted at Kalevala Koru's factory in Helsinki, Finland. Naming the line RAKAS (Finnish for Loved one) is well suited as Rolf Ekroth is the rising star of Finnish fashion design and one of the new beloved designers of CPHFW New Talent programme, with a huge crowd of following among the Danish fashionistas and visiting guests.

"The goal is to spotlight the more exotic, peculiar, and beautiful aspects of Finland and the Nordic countries.
The entire collection's concept, as well as the show, is based on themes from Finland that interest me.
Sustainability is crucial both to me and to Kalevala Koru. In addition to using recycled materials, we jointly
promote the idea of versatile jewellery and clothing, emphasizing comfort and gender-neutral fashion
," explains Fashion Designer Rolf Ekroth.

It is interesting to see how n Rolf Ekroth ́s collection, manages to highlight the RAKAS jewellery on T-shirts and dresses - and then the showstopper in the collection is a dress embellished with 180 jewellery pieces (see image above).
"The product development team at Kalevala Koru has been closely involved in realizing my visions. The
collaboration with the Kalevala team is seamless, and their expertise in crafting jewellery with Finnish
craftsmanship is something that few companies still have in Finland on this scale. Besides responsible
production and materials, Kalevala Koru's commitment to doing good is significant internationally and a clear diUerentiator
," continues Ekroth.

"The RAKAS Rolf Ekroth x Kalevala collaboration, now showcased in Copenhagen, highlights Finnish design and craftsmanship. The new collection continues the successful partnership with Rolf Ekroth that began at Copenhagen Fashion Week last summer. This is a good example of how companies can support emerging designers. For us, the collaboration represents a bold culture of co-creation and international boundary-pushing in fashion and design," says Kalevala Koru's Creative Director, Aino Ahlnäs.

"The circular economy is a prerequisite for our operations, and all Kalevala jewellery is handcrafted in Finland at our factory. Sustainability is also a key design principle for Ekroth, whose creativity draws from Finnishness. We share many values. Working with Rolf Ekroth has been extremely inspiring. He is an exceptionally talented designer and a strong storyteller," Ahlnäs continues.
The RAKAS Rolf Ekroth x Kalevala collaboration includes a versatile piece of jewellery and scarves. The rose motif, characteristic of Rolf Ekroth, symbolizes nostalgia and longing for the past. In the RAKAS collection, the rose motif has been reinterpreted as a 3D piece of jewellery. The jewellery is made from recycled silver, handcrafted at Kalevala Koru's factory in Helsinki, Finland. The RAKAS piece functions as an earring, scarf jewellery and versatile accessory limited only by imagination. The RAKAS Rolf Ekroth x Kalevala collection will be available for purchase in early 2025.

Aino Ahlnäs, Creative Director, Kalevala Koru | Tel. +358 40 835 9692, [email protected]
www.kalevalashop.com
Kalevala Jewelry was founded in 1937. Since the birth of the company, sustainability has been embedded in
Kalevala ́s DNA. All Kalevala jewelry is handmade in Helsinki, Finland, combining traditional Finnish
goldsmiths’ craftsmanship and modern technological innovations. Kalevala is a home to progressive and
timeless design and known for its iconic ‘Planetoid Valleys’ necklace, worn by Princess Leia in Star Wars. In its long history, Kalevala has consistently challenged conventions of jewelry design. Kalevala is a pioneering
company in circular jewelry business. The pieces are more than jewelry, they are wearable sculptures made to
last from generation to generation. Kalevala’s target is to annually donate one-third of the company’s profit to
charity and for the well-being of the employees.
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Julien Fournié pays tribute to Marie-Antoinette

8/3/2024

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The Last Queen Haute Couture Collection

Haute Couture Collection
Tuesday, June 25, 2024 presentation at Grévin Wax Museum
For His new Haute Couture Collection, Julien Fournié pays tribute to Marie-Antoinette, the last queen of France, at the Paris-based Musée Grévin.
She is the undisputed initiator of all Haute Couture.
“Whatever one thinks about her role in History,. Marie-Antoinette was a model of style for all the courts of Europe. She has started the movement at the very origin of fashion: preferring what is new to what has always been considered beautiful.”
-  Julien Fournié

Contacted by the Grévin Museum management to create an outfit for the statue of Marie-Antoinette “in her full majesty,” Julien Fournié wanted to restore the splendor of her life in Versailles and to make a statement about her as a fashion icon, a status which the last queen of France has acquired for more than two centuries as the first genuine influencer.


To accompany this event, the French couturier also presents six looks inspired by the codes of the legend of Marie-Antoinette, declined in today’s Haute Couture pieces showcasing the work of the best artisans. It includes, of course, corsets and ball gowns with huge volumes, but also looks flirting with masculine suits on feminine silhouettes,
The first look of this Haute Couture collection presents, under a long trench coat in plum washed silk, embroidered with old silver plant motifs, an ensemble entirely made of saddle-style leather, in various dear to Marie-Antoinette pastel shades. This training outfit also includes fleur-de-lis inlays on the pants, and flat bow ornaments on the bustier. A leather crown with medallions and royal gaiters complete this outfit.


The new Big bang BagAccessories also feature prominently in the collection: “Ex Voto” earrings and brooches, the brand’s monogrammed tote bag in “lenticular” coated canvas, and three versions of the new “Big Bang” bag in the tender colors of the 18th century.
​

A pant suit, cut in a Prince of Wales wool in bright colors, comes enhanced with lilacs embroideries. It is paired with a lavallere silk blouse and a bicorn hat, decorated with a feather arrow and brooch in the style of “Incroyables”.
A “boyish” azure jacket, embroidered with silver, over a short silk and lurex nightie, reveals the the legs’ full length barely covered with “nude” sheer leggings embroidered with royal jewels.
A wide embroidered ball gown swirls and reveals a mix of peony, soft pink and sweetbriar tones on multiple precious layers of sheer fabrics.
To mark the diversity and universality of the Marie-Antoinette style, a flowery bustier in shades of canary yellow adorned with matching roses and jewelry tops a giant petticoat of matching tulles on the ebony body of Toby Momoh, a Julien Fournié muse.

Gothic rockabily
The last look in this Haute Couture collection reinterprets embroidered elements of the legend surrounding the last queen of France: as shepherdess, pastry lover, mother in love with her son, and playing with her coat of arms, a ll as if hand sketched like Asian anime in tattoo style. They flourish on a “gothic rockabily” look cinched by a black crystal embroidered black jacket with a crater collar and split basque.
The highlight of the show is only revealed at the finale: Queen Marie-Antoinette’s majestic court costume includes a corset decorated with embroidered bows, a skirt, an overskirt, ruffled sleeves, in bright white silk triple organza, embellished with sparkling embroidery in various shades of silver and moon gold recalling the queen’s favorite musical instruments, symbols of the French royals and the motifs of Versailles. Ribbons, feathers and pearls enliven her hair, topped with a sparkling flocked galleon with embroidered sails featuring the French monarch’s symbol. Julien Fournié also wanted to return to the Queen of France a replica of the famous necklace from the “Affair” which Marie-Antoinette never actually wore…
This new statue of Queen Marie-Antoinette now stands among the permanent collections of the wax Museum, in the Coupole at Grévin, which has brought together the characters of “Grévin Fashion” since 2014,
An exhibition from June 28th to September 1, 2024, the six looks from the Julien Fournié’s “Last Queen” Haute Couture collection will remain on display in this same place so that a wider audience can admire up close and in complete freedom Haute Couture knowhow.
“I was very happy to make this luxury accessible to a popular audience eager for fashion culture, especially at a time when Paris is welcoming the world for the Olympic Games.”
Julien Fournié

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