UNIQLO Soufflé House CPHFW

This Week UNIQLO Opened the Doors to Soufflé House, During Copenhagen Fashion Week - Guests Stepped Into the Soft, Playful World of Soufflé Yarn


On August 5 & 6, UNIQLO opened its immersive Soufflé House pop-up in central Copenhagen, giving fashion lovers, creators, and curious minds alike the chance to slow down, unwind, and dive into the softness of their new Fall/Winter Soufflé Yarn collection. This joyful activation wasn’t just a preview of what’s to come – it was a playful, multi-sensory escape into the cozy world of knitwear. And unlike most Fashion Week events, everyone was welcome, and members of the public also gained access to this exclusive event.


Softness meets creativity in this tactile experience: guests were invited to breathe in the calm of the ASMR lounge, explore the dreamy Soufflé Scarf forest, discover their signature scent in the fragrance library, and sip on complimentary drinks and snacks at the cozy café. UNIQLO created a haven for relaxation, style inspiration – and of course, content creation.


For those that didn’t make it to the event,  a smaller version of the Soufflé House experience will be available in the UNIQLO Strøget store from August 5–10, so everyone can get to experience the softness of Soufflé.
UNIQLO presents the new Fall Winter Soufflé Yarn collection. Soufflé Yarn is a vibrant invitation to express your unique vibe, your bold moods, your playful spirit – all wrapped in fuss-free, cloud-like comfort.
Soufflé yarn was added to the women’s line-up in the 2019 Fall/Winter season, it is soft, lightweight, and comfortable and developed in response to customer feedback requests for a soft and lightweight knit. UNIQLO developed all aspects, from yarn materials to knitting methods, to achieve world-class warmth with a pillowy texture.
Soufflé yarn is an exquisite blend of raw materials, finished with a special napping process, the unique fluffy texture is achieved at the yarn production stage and finessed during the knitting process, further enhances the fluffiness of the fibres, creating a material with a springy and soft texture.
The Soufflé Yarn collection is available now in a variety of playfully soft styles for men and women. Cardigans, crew necks, skirts and fluffy accessories, allow you to style Soufflé Yarn’s softness your way.


The FW25 Soufflé campaign, A Playful Softness, celebrates the fluffy, tactile nature of the fabric and features a global cast of content creators; Portuguese based - Vicky Montanari, twins Qjin & Qwon from South Korea and New Yorker - Coco Schiffer, who bring the campaign to life with genuinely fun and “soft” moments.