avant-garde expression of the TAG Heuer Connected Calibre E5 45mm x Formula 1

Switzerland - February 25th, 2026 - Swiss luxury watchmaker TAG Heuer reveals the TAG Heuer Connected Calibre E5 45 mm x Formula 1, a titanium powerhouse designed to race with the thrill of every Grand Prix. Fuelled with speed, style, and digital innovation, this special edition puts the excitement of the F1 season on the wrist, keeping fans in the heart of the action from the first turn to the checkered flag.

Timing the Legends

Since its earliest days, TAG Heuer has been deeply engaged in motorsport, sharing the same dedication to precision, innovation, and performance that drives every race. The brand’s presence has shaped milestone eras in racing, from historic alliances with legendary teams such as Ferrari and McLaren to its ongoing partnership with Oracle Red Bull Racing, a collaboration that has witnessed some of the most memorable chapters of contemporary Formula 1®.
Over decades, TAG Heuer has stood alongside the sport’s greatest drivers, from historic icons like Joe Siffert, Ayrton Senna, Steve McQueen and Jochen Rindt to today’s stars including Max Verstappen. TAG Heuer strengthened its connection to motorsport as Official Timekeeper of Formula 1®, a role previously held by the brand from 1992 to 2003, reaffirming the Maison’s ties to racing and its commitment to innovation and the thrill of competition.

The Buzz of the Grand Prix at any time

At the heart of this edition is the hero watch face, the Race Track, with digital time displayed beneath the track outline and a design that adapts to each Grand Prix, represented by the country flag, race name, and its own racetrack silhouette. The watch evolves automatically throughout the season, featuring 24 unique designs for 24 Grand Prix weekends to create a dynamic connection to the championship. 
At the center of the experience is the exclusive The Formula 1® app, a direct line to the championship. 
Every element of the system is designed for an authentic and ultimate 360 Formula 1® experience. Custom sounds and branded icons add subtle racing flavor to the experience with a set of branded icons and notifications mimicking pit radio communications, so every alert feels like a call straight from the pit wall, making the wearer the driver of its own race story.

On the Canvas of Speed

The TAG Heuer Connected Calibre E5 45 mm x Formula 1 channels the essence of F1 racing in every detail. Its brushed and sandblasted Grade 2 titanium case features a black DLC coating, with the phases of a Grand Prix weekend displayed along the curved touchscreen bezel.
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Ahead of the official launch, the TAG Heuer Connected Calibre E5 45 mm x Formula 1 will be available with an exclusive 48-hour early access on TH.com, starting March 03, offering TAG Heuer clients a privileged first opportunity to discover the timepiece.
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