Bvlgari celebrates in LA the global debut of Bvlgari Eternal

Los Angeles, January 15, 2026 – Bvlgari celebrated the global debut of Bvlgari Eternal with an exclusive launch event at its new flagship boutique on Rodeo Drive in Los Angeles.
The evening marked the launch of Vimini, the first chapter of Bvlgari Eternal, inspired by an archival bracelet from 1942, and brought together VIP customers, media, creatives and celebrities for a night of Roman glamour and contemporary energy.

The event was musically accompanied by DJ sets by Kaytranada and Kim Gordon. Guests included Maude Apatow and Ryan Destiny, who presented jewellery from the Vimini collection for the first time, as well as Phoebe Dynevor, Joshua Jackson, Paris Jackson, Lauren Wasser, Dree Hemingway, Eli Roth, Chiara Aurelia, Isabela Merced, Rudy Pankow and Jonathan Daviss.