CHANEL and cinema a love story resturns to cannes

Chanel names Sandra Hüller, to be its new CHANEL Ambassador

Anna MOUGLALIS wore CHANEL at the "A Woman's Life" . Imane KHELIF wore CHANEL at the "The Match" Premiere in Cannes on the 13th May 2026. All images all rights reserved CHANEL.

CHANEL and cinema is a longstanding story of love and devotion. Right from the beginning, Gabrielle Chanel forged unfailing links with this art form that was born around the same time as her. In tune with her fashion vocabulary and synonymous with modernity, cinema, more than any other art form, conjured up movement, audacity and dreams. In 1931, the couturière travelled to Hollywood at the invitation of American producer Samuel Goldwyn to dress Gloria Swanson and other actresses, having understood how fashion could use cinema to speak to all women. A friend and patron of great directors including Jean Cocteau, Luchino Visconti, Louis Malle and Alain Resnais, she dressed the actresses Romy Schneider, Jeanne Moreau and Delphine Seyrig, both on and off screen.

Karl Lagerfeld perpetuated this heritage by surrounding himself with actresses, who wore his creations in
films and on red carpets. The campaigns he shot for CHANEL featured Kristen Stewart, Margot Robbie,
Penélope Cruz, Tilda Swinton and Anna Mouglalis, all of whom continue to be loyal CHANEL ambassadors.
An avid film buff, the designer frequently went behind the camera himself to tell the CHANEL story on film.
Ever loyal to the artists with whom it works, CHANEL accompanies them throughout their careers. Under the
impetus of Matthieu Blazy, the House nurtures relationships based on friendship and loyalty with actresses,
from the great names of international cinema such as Nicole Kidman, Marion Cotillard, Zhou Xun, Go-eun Kim, Sakura Ando, Nana Komatsu and Gwei Lun-mei, to the new generation including Margaret Qualley, Lily-Rose Depp, Riley Keough and Ayo Edebiri.

The House also creates costumes for films by Olivier Assayas, Leos Carax, Greta Gerwig, Christophe Honoré, Richard Linklater and Sofia Coppola. Renowned auteurs such as Baz Luhrmann, James Gray, Martin Scorsese and Luca Guadagnino have likewise been entrusted with the creation of its campaigns for the CHANEL N°5 perfume.
With the utmost respect for the artistic gesture of directors, CHANEL never impinges on the freedom and singularity of each project, whether it involves the creation of costumes, production support or assistance with the launch of a film.
This long-term commitment takes many forms: support for festivals (the Lumière Festival, the Villa Medici
Film Festival, the Busan International Film Festival and most recently the Biarritz International Film Festival - NOUVELLES VAGUES), institutions and emblematic ceremonies(notably as Partner of the Academy of Motion Picture Arts and Sciences to encourage emerging women filmmakers, as Major Patron of the Cinémathèque française and a Partner of the British Film Institute for the Filmmaker Awards...), and not forgetting the restoration of cinematic masterpieces (Last year at Marienbad by Alain Resnais, Ladies of the Park by Robert Bresson, Paris, Texas by Wim Wenders) ensuring that the history of cinema is handed down.
Faithful to the filmmakers and actresses who are close the House, CHANEL is dedicated to turning the
spotlight on bold and unique projects, all while supporting up-and-coming directors and new voices.

​Sandra Hüller wore CHANEL at the "Fatherland" premiere. Riley KEOUGH wore CHANEL haute couture at the "Histoires Parallèles" Premiere on 14th May in Cannes.