China Good Design designers at Sino-French Fashion Week IN PARIS

Nested by the Seine, The Paris China Cultural Center, served as the stage for a highlight of the 2025 Sino-French Fashion Week.

As the spotlight fell on the China Fashion Excellent Design show, organized by the China National Garment Association, the Chinese fashion industry asserted itself with brilliance. Participating brands XUEBAO, RUYUE DESIGN, SHIKUANG WIDS X ERAKUANG, and Guo Haofei's HAOFEIGUO made a stunning appearance, adding Eastern fashion elements and contemporary Chinese creative power under the Parisian lights.

 "China Good Design" Initiates Dialogue in Paris:

With the slogan "taking you back to nature" XUEBAO, an enterprise with over 40 years of heritage, is breaking new ground with a "youthful" approach. For this grand show, Xuebao adopted the theme "Nomadic City". The collection draws inspiration from natural cycles, featuring patented waterproof leather,  lightweight and tough as armor. The collection features technological innovations that help meet the ambivalent demands of the younger generation for functionality and environmental friendliness, while also injecting fresh vitality into the brand.


RUYUE DESIGN, with its theme "Moving Belonging," showcased the strength of a young brand able to encompass multiple lifestyles and scenarios.  From tailored coats and detachable fur jackets to versatile office-to-travel suits, Ruyue captured the emotional needs of modern urban elites, aligning with independent women’s pursuit of both style and comfort.


Co-created by teachers and students of Wuhan Design Institute, found inspiration in the Tao Te Ching. The theme “Harmonizing Light with Dust” was showcased through traditionally dyed Xiangyunsha an ancient silk fabric from Guangdong. It perfectly preserves the comfortable and breathable nature of materials like silk and cotton. During this spectacular show, ERA KUANG encouraged people not to blindly follow trends but to maintain independent thinking and individuality, facing the world with a calm and openness.


HAO FEI GUO presented its tenth-anniversary retrospective series, "What is East West."  It is an open embrace of various forms, perspectives, concepts, and cognitions.  "What is East West" is also a reflective record of cultural thinking, documenting the process of East-West integration, the trend and long-cherished wish of looking beyond one's small world towards the larger one. Clothing is merely one vessel; from it, different types and styles of "things" can be derived :  art, humanities, education, technology, AI... "What is East West," as a deconstruction and reflection facing the future. Ultimately, "East West" is an inclusive harmony found through diversity.


From Milan to Paris, from industrial hubs to global fashion capitals, the member brands of “China Good Design” are reshaping their position on the international fashion map.“China Good Design” is not only a brilliant calling card for Chinese fashion, but also a symbol of China’s cultural confidence surging onto the world stage.