dua lipa is new Bvlgari GLOBAL BRAND AMBASSADOR

British-Albanian artist Dua Lipa is today named to be the new Bvlgari GLOBAL BRAND AMBASSADOR, following Ambassadorships with Maison Chanel and other luxury partnerships.
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Rome, February 19th, 2026–Bvlgari announces Dua Lipa as its new Global Brand Ambassador. One of the most influential artists of her generation, Dua Lipa has built a remarkable global career defined by artistic freedom, authenticity and a strong commitment to creative integrity. With multiple Grammy and BRIT Awards to her name and billions of streams worldwide, she has established herself as a powerful and enduring voice in contemporary culture.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together.” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026.

“It is incredibly special to work alongside an iconic brand like Bvlgari, and I'm thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add theperfect finishing touch, transforming a look into a real moment.”–
​comments Dua Lipa.

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