 Starting this year by celebration three decades in business since opening its atelier in 1995 in Lebanon, the independent House has always been guided by the transmission of exceptional craftsmanship. Today two generations are at the helm of the family-owned brand, under the artistic direction of Georges and Jad Hobeika, father and son.
As always their inspiration is a woman with rich history and bright vision. (Remember the anniversary haute couture show hosted in January in Paris where Mr Hobeika celebrated his mother and grandmother to Jad). Now presenting the ready to wear fall 2025 show, show notes indicate new female character that inspired this collection, — a woman who knows that every moment holds the promise of something extraordinary. With the world at her fingertips, she embraces innovation and audacity, shaping her own frontiers with grace and power. Let us not forget that the Maison also dresses men and has wonderful suits and leather looks for men too. The collection emphasizes also a statement piece: a jacket with a fur back, draped over a dress adorned with intricate embroidery evoking a fierce and timeless panther print. In her hand, she carries a tote bag with a striking bamboo-like metal handle — a perfect companion for her essentials including a pair of heels that will take her seamlessly from day into night. This collection is a celebration of powerful, dignified femininity — a harmonious balance of strength and sophistication, subtly nodding to the iconic spirit of the 2000s. Each piece is crafted with exceptional attention to detail, blending luxurious textures, diverse fabrics, and bold silhouettes to create a wardrobe for the woman who dares to dream and lead. We get to follow the character as the day transitions into evening, she steps into the bathroom of a private club — a space of refined elegance and discretion. There, she pauses for a moment of transformation. Carefully, she layers on signature pieces — pearl necklaces from her bag, clip-like earrings that catch the light. The low-rise skirt she slips into, complements the sleek leather jacket she drapes over her shoulders — the perfect union of boldness and sophistication. With each addition, she elevates her look from the casual ease of the day to the commanding allure of the night, the show notes explain. www.georgeshobeika.com @georgeshobeika |
