Karla Otto and Lefty’s annual ‘A Year in Data’ report is back

Karla Otto and Lefty’s annual ‘A Year in Data’ report is back, unpacking the brands, talent and marketing strategies that defined the past year across luxury categories.
2025 became the year celebrities and brands felt closer than ever, opening more of their worlds to online audiences via social media. From celebrity lookalike contests to viral TV series; K-Pop mania to the marketing genius of Marty Supreme, the year showed how influence remains a vital investment for brands globally.
But, which strategies created a lasting impact? This report combines Karla Otto’s creative insights and communication expertise with Lefty’s proprietary influencer marketing data to highlight 2025’s defining moments and inform where brands should invest in 2026. 

DOWNLOAD OUR REPORT

Reach out today to book a private 1:1 session with our Insights team. Together, we’ll dive into the metrics and cultural signals behind the year’s most influential moments, translating them into strategic imperatives for the year ahead, supported by data from our partner, Lefty.  

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