Louis Vuitton with Jude Bellingham, Callum Turner in Spring/Summer 2026 Pre-Collection

Louis Vuitton presents Friend of the House Jude Bellingham and House Ambassador Callum Turner in its Men’s Spring/Summer 2026 Pre-Collection Campaign

The Louis Vuitton Men's Spring/Summer 2026 Pre-Collection, designed by Men's Creative Director Pharrell Williams, is showcased in a campaign inspired by pastoral elegance and British heritage.

Friend of the House Jude Bellingham and House Ambassador Callum Turner, photographed by Oliver Hadlee Pearch, embody a style that translates the influence of significant eras in menswear to today's knowledgeable and active traveler—both an urban globetrotter and a dandy inspired by the British countryside.
The campaign unfolds its British-inspired aesthetic in topiary gardens, in front of monuments, and behind the wheel of classic convertibles, where both humans and animals are equally part of the scene. The focus is on immaculate, workwear-influenced silhouettes: the Prince of Wales LV Monogram Jacket, a herringbone coat, and a three-piece suit meet modern classics and hybrid styles. The look is completed by the LV Tilted sneaker, reminiscent of 1990s skate fashion, and the LV Touch line, which embellishes bags and backpacks with finely crafted suede accents.
In evocative images reminiscent of private home videos and portraits, the campaign presents a capsule collection for pets – worn by noble British breeds such as the Welsh Corgi, English Cocker Spaniel, and Border Collie. The pet-focused capsule includes leashes, collars, and harnesses in LV Monogram leather, breed-specific cleanup bag dispensers, puffer jackets, and fleece blankets, complemented by classic designs inspired by Louis Vuitton's legendary travel icons: the Speedy Pet Trunk, the Malle Chien, the Kennel Trunk, the Neverfull for Pets, the Sac Chien, the Dog Bed Trunk , and the Pet Backpack .


The campaign for the Men's Spring/Summer 2026 Pre-Collection is now running in print and digital media. The first drop of the collection will be available in boutiques simultaneously, followed by the second drop on November 11th.