‘Love That!’ M&S Appoints Gillian Andersonas Chief Compliments Officer

M&S Black Dress £36 M&S Pointed Toe Slingback Stiletto Heel £46, M&S Gold Small Hoop Earrings, £20


This Spring, Marks & Spencer is delighted to announce the appointment of Gillian Anderson, as its first-ever Chief Compliments Officer (CCO). A role created to deliver unapologetic, joy‑sparking energy that celebrates the brand’s Love That! platform, spanning Fashion, Home and Beauty. At its heart is a simple belief: when people feel good, they show up differently.


While confidence and feeling seen are universal needs, research shows many of us don’t receive compliments often enough. The CCO role was created to champion affirmation, positivity and connection, the M&S way, celebrating customers individuality and the pure joy of fashion, and how a great ‘M&S jacket’ doesn’t just change how you look, but how you feel.


The campaign kicks off on the 10th March, with the official announcement of Gillian’s new role on LinkedIn and Instagram. Followed by the launch of the Spring 26’ collection on the 11th March, with the ad featuring Gillian on her first day in her new role giving style compliments to women wearing the designs, set to the track of Oh Yeah by Yello. Followed by a content series showcasing the assistant working hard behind the scenes to encourage as many ‘Love Thats!’ to be shared as she can.


Sharry Cramond, Marketing Director for Fashion, Home & Beauty at M&S, says:


“Welcoming Gillian Anderson as our first ever Chief Compliments Officer is a major moment for M&S. She’s here to showcase our brilliant womenswear, spark joy and champion the power of a great compliment – and we couldn’t be more excited!

With this campaign, we are reinforcing our new fashion, home and beauty brand line - LOVE THAT.
 
“LOVE THAT”…followed by “where’s it from” is something that is said, mainly woman to woman, every day. And the best way to GET that type of compliment is to wear M&S fashion of course!


This new campaign launching today with the incredible Gillian Anderson takes “LOVE THAT” to a whole new level, and we have lots more in the plan for the rest of the year too.  M&S is transforming from a brand we have always lived with, to one we simply cannot live without.


As we say at M&S, love THAT!”
M&S Black Dress £36, M&S Pointed Toe Slingback Stiletto Heel £46, M&S Gold Small Hoop Earrings £20 

Gillian Anderson, CCO, says:

“A simple compliment can genuinely boost confidence and change how someone feels all day, so as Chief Compliments Officer, I’m here to help make those moments more commonplace.


Having spent my career playing women in positions of power, complexity and contradiction, I’ve become very deliberate about how I dress so when someone pays me a compliment it means a lot. Not necessarily because it’s about how I look but because I dress in a way that feels honest to who I am and when someone recognises that, it is affirming.


Hearing something genuinely nice, especially about what you’re wearing, can change the way you carry yourself, whether you’re on a red carpet or doing the school run. And that boost shouldn’t be rare.”

Available from March 2026 www.marksandspencer.com