LVMH WATCH WEEK 26 in milan

The prestigious LVMH Watch Week kicks off in the heart of Milan

With an unwavering commitment to technical mastery, ground-breaking material innovation, and strategic collaborations across LVMH brands and Brand Ambassadors.

BIG BANG TOURBILLON NOVAK DJOKOVIC GOAT EDITION: A TRIBUTE TO THE GREATEST OF ALL TIME, HUBLOT AMBASSADOR NOVAK DJOKOVIC
 
Hublot introduces  the Big Bang Tourbillon Novak Djokovic GOAT Edition, a watch trilogy celebrating the peerless career achievements of Hublot Ambassador Novak Djokovic, the greatest tennis player of all time.
This new collection commemorates Novak Djokovic’s record-breaking achievements, including 24 Grand Slams and 428 weeks as world number one. The trilogy consists of 101 watches, divided into three color variations—blue (72 pieces), orange (21 pieces), and green (8 pieces)—representing his wins on hard, clay, and grass courts, respectively.
The 44mm case is innovatively crafted from a Hublot-developed composite using  Lacoste polo shirts and Head tennis racquets, while the mid-case uses ultra-strong Titaplast®. The MHUB6035 Automatic Tourbillon movement features a unique three-dimensional mainplate designed to resemble tennis racquet strings, with a power reserve barrel that looks like a tennis ball.
The watch incorporates a white leather strap mimicking a racquet grip and tennis ball-shaped titanium screws. Weighing only 56 grams, this highly inventive timepiece is designed for durability during play, serving as a comprehensive tribute to Novak Djokovic.

Hublot celebrates the 20th anniversary of its iconic Big Bang collection by introducing the Big Bang Original Unico. This new iteration combines the original design ethos with modern advancements. The watch features Hublot's in-house Unico chronograph caliber, known for its five patented innovations. The case has been refined to 43mm for optimal versatility and comfort. It now boasts a sapphire crystal caseback, revealing the movement, and softer, more sophisticated finishes. Ergonomics are improved with curved lugs, a rubber-clad crown, and rectangular pushers with rubber inserts.
The dial offers enhanced depth with a carbon pattern illusion and lifted counters. The strap has a new geometry and integrates the "One Click" interchangeability system. Key Big Bang design elements, such as the six functional screws on the bezel and the fusion of materials (ceramic, titanium, King Gold), remain. Four models are available: Black Magic (full black ceramic), Titanium, Titanium Ceramic, and King Gold Ceramic, each showcasing Hublot's mastery of materials over two decades.

THE FIRST BIG BANG UNICO 

With the Big Bang Unico SR_A, Hublot and Samuel Ross open a new chapter in their partnership. For the first time, the SR_A design language is paired with the Unico Manufacture movement, bringing Ross’s industrial codes and Hublot’s most emblematic chronograph calibre together in one unified creation.
Limited to 200 pieces, the timepiece adopts a monochrome ceramic exterior and a newly developed honeycomb rubber strap, refining the design vocabulary established by the three previous SR_A tourbillon editions. Combining ceramic engineering, industrial geometry and the performance of the Unico movement, the Big Bang Unico SR-A offers a more widely available expression of the collaboration while remaining firmly anchored in Hublot’s Art of Fusion and Ross’s distinct identity.
The Big Bang Unico SR_A represents the evolution of a partnership built on structure, material innovation and contemporary industrial design. Since 2020, Hublot and Samuel Ross have developed a distinctive creative language through three SR_A Tourbillon editions. The watch features a 42mm case in satin-finished and polished black ceramic, reflecting the bold geometry and modular construction of the Big Bang line. The choice of an all-black ceramic execution brings the SR_A back to a sleek, stripped-back aesthetic.
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DANIEL ROTH EXTRA PLAT ROSE GOLD SKELETON

DANIEL ROTH presents the Extra Plat Rose Gold Skeleton, an openworked reinterpretation of one of the brand's most celebrated creations. Conceived in the spirit of La Montre Objet d'Art, the Extra Plat Rose Gold Skeleton preserves the classical proportions and architecture of the original, while revealing the inner brilliance of the new manually wound calibre DR002SR, designed exclusively for the Extra Plat Rose Gold Skeleton.

LVMH WATCH WEEK 26 – gérald genta GENEVA TIME ONLY
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gérald genta GENEVA TIME ONLY is presented at the LVMH WATCH WEEK 26 
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GENEVA'S SPIRIT: A LEGACY CONTINUES
The Geneva collection introduces two new time-only creations, beautifully embodying 'l'Esprit de Genève' and the enduring artistic legacy of Gérald Genta. Crafted in warm rose gold and cool white gold, these pieces mark a captivating new chapter in the Geneva narrative.
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On the occasion of LVMH Watch Week 2026, Bvlgari celebrates the art of gold by presenting its iconic watch lines Monete, Tubogas, Serpenti and Lvcea. The Roman Maison combines its traditional goldsmithing art with Swiss watchmaking expertise and presents new creations that combine history, craftsmanship and contemporary aesthetics.
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With the Maglia Milanese Monete, Bvlgari reaches deep into its creative heritage, combining an ancient coin with the supple elegance of traditional Milanese bracelet mesh. The Tubogas Manchette, on the other hand, reinterprets an iconic design of the 1970s and combines powerful geometry with bright colours.
The Serpenti Seduttori Automatic creations continue the continuous evolution of one of the House's best-known icons, while the Lvcea Notte di Luce watches, in collaboration with Japanese urushi master Yasuhiro Asai, elevate the dial to a poetic canvas.
With these novelties, Bvlgari once again underlines its unique claim as a Roman jeweller and Swiss watchmaker that keeps its origins alive through constant creative innovation.

For LVMH Watch Week 2026, the Maison Louis Vuitton presents a selection of exceptional timepieces that reflect the Maison's watchmaking universe in all its facets. Crafted in La Fabrique du Temps Louis Vuitton, these creations combine technical excellence, design sophistication and the unmistakable spirit of the Art of Travel. See above.
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TAG Heuer commences an important year with a new addition to its Avant-Garde Horlogerie offer, the TAG Heuer Carrera Split-Seconds Chronograph.
The first time the rattrapante complication has been included in the TAG Heuer Carrera, this new addition to the storied collection represents a milestone for TAG Heuer.


Elevating an Icon


Now in its 166th year as a watchmaker and having mastered the chronograph complication across three centuries since the company’s founding in 1860, TAG Heuer initially introduced the Carrera during a golden era for watchmaking.
Under the leadership of Jack Heuer, the fourth generation of the family to lead the business, the TAG Heuer Carrera debuted in 1963 as the young Jack reimagined the staid Swiss watchmaking industry in a modern way.
With a name inspired by the legendary Mexican road race, the Carrera Panamericana, Jack had heard the stories of the feats of bravery in the face of danger that the race required from the parents of Mexican racing drivers Pedro and Ricardo Rodriguez.


A Whole New Carrera


Following on from the critically acclaimed redesign of the TAG Heuer Carrera collection in 2023 that would debut a new “glassbox” design that has been offered in 39mm, 42mm and now 41 mm, the sensibilities of these models provided a strong foundation for a new haute horlogerie interpretation.
For the TAG Heuer Carrera Split-Seconds Chronograph, a brand new 42 mm grade-5 titanium case has been designed and crafted by our in-house experts. Maintaining the signature peaked lugs and exceptional legibility, the new aesthetics preserves the essence of the TAG Heuer Carrera but elevates it to new heights.



Featuring a tachymeter scale, the flange is curved to follow the profile of the crystal, minimising parallax error, and the translucent sapphire glass dial allows for the exceptional finishing of the movement to be clearly visible. Further conveying the key code of transparency in the Avant-Garde Horlogerie timepieces of TAG Heuer, the subsidiary dials are individually constructed from the same material as the main dial, providing the watch with enhanced depth.
The sapphire caseback has been carefully designed to allow for the owner to view the incredible movement from all angles, giving the impression that the Calibre TH81-01 is floating.



The movement itself is continuing the important collaboration with Vaucher Manufacture Fleurier, this new variation, referenced TH81-01, continues the work that was completed for the TH81-00 that powers the TAG Heuer Monaco Split-Seconds Chronograph.
Beating at 5Hz thus ensuring peak precision and with a 65-hour power reserve allowing for great autonomy, this exceptional movement conforms to the highest quality standards of TAG Heuer.
Crafted in grade-5 titanium and featuring the chronograph complication in its ultimate form, this movement is not just a testament to durability and accuracy, it stands as a totem to the very best of Swiss made watchmaking know-how.
Made up of more than 350 components, the Calibre TH81-01 is entirely finished by hand, using more than 10 different techniques, such as black polish for the screws or hand-beveling for the various bridges.