Maison Fullord Diva-ing in Emily in Paris Season 5

The Geneva-based Maison Fullord debuts in Season 5 of Emily in Paris Netflix series.

 © Netflix / Ring

The Geneva-based fine jewellery Maison Fullord, which has yet to celebrate its tenth anniversary, embraces the playful spirit of Emily in Paris with its first-ever appearance in Season 5 of the series. 
Following the opening of its boutique in Lugano and the launch of its seasonal pop up in Gstaad, Fullord continues to expand through selected partnerships and experiential showcases around the world. The house remains committed to creating jewellery that celebrates individuality, quiet strength, and the moments that shape who we choose to be. 

​Currently in a phase of expansion, Fullord highlights the creative force that defines its identity. A distinctive expression that leaves no one indifferent, shaped by voluptuous curves, bold stone settings, and an aesthetic designed to enhance wearability throughout every moment of the day. Each piece is conceived and crafted within the house’s own manufacture in Vicenza, Italy, a city recognised worldwide as a strategic centre of fine jewellery excellence.

Ghost Caviar ring

This creative vision unfolds across the episodes, as several of the house’s collections appear on screen. Ghost, expressing the constant duality inherent in the human search for inner discovery. Baby Ghost, elegance with a twist. Eden, finally, illuminating inner transformation through powerful symbols: the apple for rebirth, the lemon for audacity, and the orange for vitality. Creations that nearly stole the spotlight from the series’ leading women, worn by Emily, as well as by Mindy and Sylvie.

© Netflix / Baby Ghost Ring – Pink Sapphire and Diamonds 

For a moment, Fullord allows itself to dream like a diva, imagining new adventures ahead, perhaps on the big screen in 2026, following the close of 2025 marked by the opening of a boutique in Lugano, a Swiss city whose discreet refinement resonates naturally with the house’s universe. The year 2026 already promises to be filled with surprises for the Swiss Maison Fullord.

Rooted in bold artistry, sculptural design, and the belief that jewellery carries the power to transform, founded in Geneva, the house draws inspiration from the personal journey of Fullord’s Founder, whose path across continents and cultures shaped a vision centred on identity, meaning, and the strength found in becoming. 

Innovation has shaped the house since its inception. Fullord holds several registered patterns, including the patented Scarf Ring Necklace that marked the brand’s debut, a design that reimagined jewellery as both expressive and ingeniously functional. This spirit of invention continues to inform the house’s approach to creation.

Every Fullord piece is more than adornment. It is a reflection of intention. Swiss-engineered and crafted in Vicenza, Italy, within the house’s own vertically integrated manufacture, each jewel is brought to life with uncompromising precision. Working exclusively in 18K RJC-certified gold, Fullord unites sculptural design with meticulous craftsmanship to create creations that balance between grace, instinct and inner resilience. 
For more information: [email protected]
www.fullord.com