PASQUALE BRUNI UNVEILS MYRIEM BOUKADIDA for ITS 2026 CAMPAIGN

In celebration of its 65th anniversary, Pasquale Bruni reaffirms its distinctive aesthetic and cultural vision through a choice that seamlessly weaves together elegance, identity, and modernity: Myriem Boukadida as the face of its new campaign.
 
In Myriem, the Maison recognizes a profoundly authentic expression of its values. Her singular beauty — shaped by a harmonious blend of Italian, Arab, French, and American influences — perfectly mirrors the brand’s refined, international spirit. Through this collaboration, Pasquale Bruni expresses a contemporary vision of beauty: one that is inclusive, multicultural, and profoundly rooted in identity.
 
This vision unfolds within the wider narrative of the campaign, guided by a fundamental principle: Nature as the original muse. A place of belonging, where balance is rediscovered and renewal begins. For 2026, the Maison imagines a harmonious universe in which jewelry transcends adornment, becoming an intimate gesture — like an embrace — a talisman of energy that reconnects body, soul, and feminine essence.
 
Within this evocative landscape, Myriem Boukadida embodies the very soul of the campaign, giving voice to a refined, conscious, and universal sensibility.