Relaunch of the Iconic Swiss Watch Brand CORUM

An Extraordinary Legacy, Reawakened

Haso Mehmedovic, Chairman & CEO of CORUM.
 
Today Is the Relaunch of the Iconic Swiss Watch Brand CORUM

La Chaux-de-Fonds, Switzerland, April 1st, 2026 CORUM has introduced a new chapter in its history by hosting an exclusive preview to unveil its new Admiral, Golden Bridge, and Heritage collections at its Manufacture in La Chaux-de-Fonds.
 
A word from the CEO
 
It would be easy to say ‘CORUM is back.’ But it wouldn’t be accurate. CORUM has always been here, since 1955, without interruption. Free. Irreverent. Always creative, often defiant. 
Today, I have the pleasure — and above all the honor — of serving as steward of this icon of La Chaux-de-Fonds. The address remains the same. The building remains one of a kind. And the determination to continue an extraordinary adventure that began exactly 70 years ago is unchanged.
 
I have never worked anywhere but CORUM. I began here as a watchmaker in 2011, and in 2025 completed a management buyout — a decisive step I was honored to take, both a privilege and a commitment to the future of this house.
 
My entire career has been devoted to these monuments of horology — the Golden Bridge, the Admiral, the Coin, and many others. Our heritage is exceptional: we hold 350 museum pieces, each one a testament to vision, design, and complication. In a word: a story. And it is that story we now intend to continue writing.
 
Here, with humility and with pride, are the first pages of this new chapter. They mark our return to the forefront of contemporary watchmaking — and, we trust, the beginning of a renewed momentum.
             
                                 With my best regards
Haso Mehmedovic
Chairman & CEO