Rolf Ekroth x Kalevala debut Collaboration at Copenhagen Fashion Week

Finnish fashion brand Rolf Ekroth teams up with Kalevala accessories brand in a unique collaboration for his Spring Summer 2025 presented during the Copenhagen Fashion Week on August 5, 2024.
Finnish roots inspire the new collection that is based on "lavatanssit" - a term loosely translating to open-air dance, emphasizing the joy of dancing outdoors and light is underlined with bespoke collaboration with Kalevala jewellery, that we could admire up-close in the fashion show from the front-row seats. The jewellery is made from recycled silver, handcrafted at Kalevala Koru's factory in Helsinki, Finland. Naming the line RAKAS (Finnish for Loved one) is well suited as Rolf Ekroth is the rising star of Finnish fashion design and one of the new beloved designers of CPHFW New Talent programme, with a huge crowd of following among the Danish fashionistas and visiting guests.

"The goal is to spotlight the more exotic, peculiar, and beautiful aspects of Finland and the Nordic countries.
The entire collection's concept, as well as the show, is based on themes from Finland that interest me.
Sustainability is crucial both to me and to Kalevala Koru. In addition to using recycled materials, we jointly
promote the idea of versatile jewellery and clothing, emphasizing comfort and gender-neutral fashion," explains Fashion Designer Rolf Ekroth.

It is interesting to see how n Rolf Ekroth ́s collection, manages to highlight the RAKAS jewellery on T-shirts and dresses - and then the showstopper in the collection is a dress embellished with 180 jewellery pieces (see image above).
"The product development team at Kalevala Koru has been closely involved in realizing my visions. The
collaboration with the Kalevala team is seamless, and their expertise in crafting jewellery with Finnish
craftsmanship is something that few companies still have in Finland on this scale. Besides responsible
production and materials, Kalevala Koru's commitment to doing good is significant internationally and a clear diUerentiator," continues Ekroth.

"The RAKAS Rolf Ekroth x Kalevala collaboration, now showcased in Copenhagen, highlights Finnish design and craftsmanship. The new collection continues the successful partnership with Rolf Ekroth that began at Copenhagen Fashion Week last summer. This is a good example of how companies can support emerging designers. For us, the collaboration represents a bold culture of co-creation and international boundary-pushing in fashion and design," says Kalevala Koru's Creative Director, Aino Ahlnäs.

"The circular economy is a prerequisite for our operations, and all Kalevala jewellery is handcrafted in Finland at our factory. Sustainability is also a key design principle for Ekroth, whose creativity draws from Finnishness. We share many values. Working with Rolf Ekroth has been extremely inspiring. He is an exceptionally talented designer and a strong storyteller," Ahlnäs continues.
The RAKAS Rolf Ekroth x Kalevala collaboration includes a versatile piece of jewellery and scarves. The rose motif, characteristic of Rolf Ekroth, symbolizes nostalgia and longing for the past. In the RAKAS collection, the rose motif has been reinterpreted as a 3D piece of jewellery. The jewellery is made from recycled silver, handcrafted at Kalevala Koru's factory in Helsinki, Finland. The RAKAS piece functions as an earring, scarf jewellery and versatile accessory limited only by imagination. The RAKAS Rolf Ekroth x Kalevala collection will be available for purchase in early 2025.

Aino Ahlnäs, Creative Director, Kalevala Koru | Tel. +358 40 835 9692, [email protected]
www.kalevalashop.com
Kalevala Jewelry was founded in 1937. Since the birth of the company, sustainability has been embedded in
Kalevala ́s DNA. All Kalevala jewelry is handmade in Helsinki, Finland, combining traditional Finnish
goldsmiths’ craftsmanship and modern technological innovations. Kalevala is a home to progressive and
timeless design and known for its iconic ‘Planetoid Valleys’ necklace, worn by Princess Leia in Star Wars. In its long history, Kalevala has consistently challenged conventions of jewelry design. Kalevala is a pioneering
company in circular jewelry business. The pieces are more than jewelry, they are wearable sculptures made to
last from generation to generation. Kalevala’s target is to annually donate one-third of the company’s profit to
charity and for the well-being of the employees.