Suan You, Winner of the Time to Watches Prize 2025

Staying true to its commitment to emerging talent, Time to
Watches once again partners with the Geneva School of Art and Design (HEAD –
Genève) to honor the most promising Bachelor’s or Master’s graduation project in
watch design. This year, the expert jury has awarded the prize to MIMU, a project by
young Korean designer Suan You. Encased in a smooth, colorful pebble, the
hour reveals itself through the playful motion of a sliding puzzle.

The discovery is intimate, tactile, almost secret. In Korean, MIMU evokes something elusive and delicate - difficult to define, yet easy to feel.

The reference? A time when women were excluded from the structured, linear time of men,
and could only access it through transformed, symbolic objects. Part bag jewel, part
necklace, part miniature sculpture, MIMU is polymorphic by nature.
The philosophy? More than a watch, MIMU offers a quiet ritual - a moment of touch and
reflection in a fast-paced world. With its organic contours and elusive function, it redefines
time as intimate, chosen, and felt, rather than imposed.
It is this delicate refinement and thoughtful intent that won over the jury. Through this bold
and sensitive choice, Time to Watches reaffirms its open-minded vision and its commitment
to fostering a freer, more creative approach to watchmaking.
Find out more about the Time to Watches Prize on www.timetowatches.com/time-towatches-
prize/
© Sylvain Leurent