Swiss watchmaker Maurice Lacroix, NEW SPONSOR OF Real Betis Balompié IN SEVILLE

The Swiss watchmaking company is proud to support the club for the remainder of this season as well as for the 2026/2027 season. Seville, April 10, 2026. Real Betis Balompié and Maurice Lacroix announce a new collaboration agreement. The Swiss watch brand becomes the Official Watch of Real Betis for the rest of the 2025/2026 season and for the 2026/2027 season.

At a key moment in the season, the green‑and‑white team is approaching its upcoming sporting challenges with the support of an international watch brand that shares its values of ambition, passion, and continuous improvement. Over the next two seasons, Maurice Lacroix will gain visibility across various club platforms and will implement
specific initiatives aimed at engaging with Betis supporters. Among these, particular note should be made of its presence in Seville, at La Cartuja Stadium, where an exclusive countdown – organized before kickoff and inspired by the AIKONIC collection – will enhance the matchday experience.

STÉPHANE WASER, MANAGING DIRECTOR OF MAURICE LACROIX, welcomed the agreement:
“In football, where the outcome of a match is often decided by the finest detail and within seconds, time becomes a dimension as essential as it is in watchmaking. Our watches accompany life's decisive moments, and we aspire to stand alongside Real Betis at every key moment, both at La Cartuja and during away matches. Through this partnership, we aim to embody the intensity, precision, and passion that drive us.”

For his part, RAMÓN ALARCÓN, CEO OF REAL BETIS BALOMPIÉ, stated:
“For Real Betis, it is a pleasure to welcome a brand like Maurice Lacroix. This agreement allows us to continue growing alongside top-tier international sponsors and to develop new experiences that strengthen our connection with our supporters.”

Since 1975, Maurice Lacroix has successfully combined urban style with Swiss watchmaking excellence, while offering outstanding perceived value. Located in the heart of the Franches-Montagnes, its manufacture has repeatedly demonstrated its technical expertise through a wide range of in-house movements, exclusive mechanisms, and iconic models.
Among them are the MASTERPIECE Square Wheel (2010), the MASTERPIECE Mysterious Seconds (2013), and the Triple Rétrograde (2021). These innovative creations, praised by collectors, have helped establish the brand's reputation, earning more than 15 prestigious awards. In 2014, in response to strong demand for the return of the Calypso – an iconic model discontinued in 2003 – the creative team set out to reinterpret its spirit for contemporary tastes. Two years later, in 2016, the AIKON was born: a boldly designed watch that was immediately embraced by Millennials and Generation Z. This remarkable success encouraged the brand to expand the collection into multiple variations. Today, Maurice Lacroix draws inspiration from the energy of major cities, translating the vibrant rhythm of urban life into watch creations that are both bold and elegant.