The Salone del Mobile.Milano is Ambassador for Italian Design Worldwide

As of today, after opening ceremony held at la Scala opera house, the Salone del Mobile.Milano is named an Ambassador for Italian Design Worldwide. The designation forms part of the initiative promoted by the Ministry of Foreign Affairs to bolster the tools of economic and cultural diplomacy and to support, including through design, the promotion of the Italian system on the international markets.

The opening ceremony also provided an opportunity for the signing of the MAECI-FederlegnoArredo Framework Agreement, aimed at promoting and supporting initiatives to strengthen the international profile of Italian design.

This partnership marks the start of a new phase of collaboration between Salone del Mobile.Milano and the Ministry of Foreign Affairs and International Cooperation in the field of internationalisation, confirming the event’s role as a platform for promoting Italian excellence and as a tool for economic and cultural diplomacy. This role is geared to strengthening Italy’s global image as a nation that combines creativity, quality, innovation and industrial prowess.