BENTLEY WELCOMES NEW GLOBAL BRAND AMBASSADOR: RENOWNED BRITISH ACTOR, LUCIEN LAVISCOUNT

BENTLEY WELCOMES NEW GLOBAL BRAND AMBASSADOR: RENOWNED BRITISH ACTOR, LUCIEN LAVISCOUNT
22 October 2025

Bentley Motors today names British actor Lucien Laviscount as a global brand ambassador, after sparking excitement during recent appearances at Bentley events. From Goodwood Festival of Speed to the Joe & the Juice partnership launch, Laviscount’s presence has fuelled speculation among fans - now confirmed as he begins a new chapter with the marque.

During a recent tour of the iconic Bentley Motors factory in Crewe, Laviscount was struck by both the craft and the people behind the marque. Meeting families who have worked at Bentley for three or four generations, he was inspired by their dedication and heritage, and how the brand has retained such strong family values throughout its 106-year heritage.

His role will see him continue to meet Bentley audiences at key events throughout the year, and he is set to collaborate with the recently announced External Creative Directors, Mai Ikuzawa and Greg Williams, on the production of an upcoming shoot and campaign.