Barbados Retains Title as Caribbean’s Leading Wedding Destination

No Better Place to Tie the Knot
Barbados is still the best destination in the Caribbean to say “I do!”
The World Travel Awards (WTA) team confirmed that statement on October 4th, 2025, when they staged the Caribbean & North American Gala Ceremony during which Barbados was awarded the ‘Caribbean s Leading Wedding Destination’, for the second year in a row.

While reinforcing the island’s unwavering commitment to wedding excellence, Chief
Operations Officer at the Barbados Tourism Marketing Inc. (BTMI), Cheryl Carter,
highlighted the significance of this achievement.
“Barbados is deeply honoured to receive this prestigious recognition as the Caribbean's
Leading Wedding Destination. This award is a testament to the pride our nation feels when
welcoming couples to begin their lives together.
Carter continued, “The dedication, flair, creativity, and expertise of our many wedding
planners ensure that every wedding, regardless of the size or style, is truly a memorable
occasion. Over the years, Barbados has staged weddings of every description from intimate to
extravagant, drawing on our rich culture, stunning venues, and world-class hospitality. With
this accolade, we reaffirm our commitment to excellence in delivering exceptional destination
weddings.”

This year’s ceremony was held at Sandals Grande, St Lucia, where the finest travel brands from across the Caribbean and North America also received awards. The red carpet evening was the third leg of the WTA’s Grant Tour 2025 – a global search for the finest travel and tourism organisations.

Director of BTMI’s Caribbean department Graham Clarke also expressed his pride at
Barbados winning the award. “I am happy that the title remains in Barbados this year, as we
were able to eclipse some of our neighbours who were also competing for the honour.”
Clarke pointed out the country’s success would not be possible without the support of
hardworking tourism industry professionals.
“This honour reflects not only our island’s unique appeal but also the dedication of our
exceptional tourism stakeholders, whose hard work makes every celebration extraordinary,”
Clarke said.

Founder of WTA Graham Cooke said it was a privilege to host the event and celebrate the
efforts of tourism stakeholders. “Our winners are stellar examples of tourism excellence, and
I congratulate each and every one for helping to raise the collective benchmark across the
region,”Cooke said.

WTA was established in 1993 to acknowledge, reward, and celebrate excellence across all
key sectors of the travel, tourism, and hospitality industries. Today, the WTA brand is
recognised globally as the ultimate hallmark of industry excellence.
For more information on travel to Barbados, contact us via https://www.visitbarbados.org/ or
follow on Instagram @VisitBarbados , Facebook https://www.facebook.com/VisitBarbados,
and via X @Barbados.