​INFINITI and Al Rakhaa Introduce Modern Japanese Luxury to Syria

03 February 2026
This partnership aims to deliver world-class service to INFINITI customers throughout the country, upholding the brand’s values of excellence. It aligns with INFINITI’s commitment to providing modern Japanese luxury experiences for individuals who seek distinction in their lives, styles, and vehicles.
The announcement was made during a signing ceremony held at Nissan’s Middle East headquarters in Dubai, attended by senior leadership from both organizations, including Massimiliano (Max) Messina, Chairperson for Nissan’s Africa, Middle East, India, Europe and Oceania (AMIEO) region, Thierry Sabbagh, Divisional Vice President and President, Middle East, KSA, CIS and India – Nissan and INFINITI, Albert Khreiche, INFINITI Middle East Managing Director, and Omar Shallah, CEO of Al Rakhaa Trading Limited.

Under the renewed partnership, INFINITI will adopt a phased approach to establishing its foundations in Syria, with vehicle sales being announced in due course.

The partnership between INFINITI and Al Rakhaa Trading Limited signals a renewed outlook for the premium automotive segment in Syria. Both organizations share a commitment to responsible growth, operational excellence, and delivering a seamless ownership experience that meets global standards.