SKH Private Family Office Signs Hotel Management Agreement with Rotana Hotels

SKH Private Family Office Signs Hotel Management Agreement with Rotana Hotels for The Cove Rotana Resort, Announcing AED 500 Mio investments plan to transform the property into a flagship resort in Ras AL Khaimah

Dubai, United Arab Emirates, 31 October 2025:
The official signing ceremony between Mr Saqr Hasan, Founder and Chairman of SKH Family Office Private Family Office, and Mr Makram El Zyr, Corporate Vice President of Development of Rotana, in the presence of distinguished industry leaders and stakeholders.
Facilitated and arranged by Rasmala Investment Bank, acting as financial advisor, the renewed partnership underscores SKH Private Family Office’s commitment to advancing world-class hospitality projects in the UAE.

Philip Barnes, CEO of Rotana, said: “The Cove Rotana Resort has long been one of our most beloved properties, and we are proud to lead it into this exciting new chapter. Working alongside SKH Private Family Office, we’re combining vision with experience to shape a resort that truly reflects the spirit of Ras Al Khaimah and the Rotana brand. This partnership is about more than management—it’s about delivering the best possible experience for our guests and ensuring every stay reflects the warmth, quality, and care that define Rotana.”

Mr. Saqr Kamal Hasan, Founder and Chairman of SKH Private Family Office, said: “At SKH Private Family Office, our vision is to redefine the hospitality landscape through investments that create lasting economic and social value. The signing of our management agreement with Rotana reflects a shared commitment to excellence, sustainability, and regional authenticity. The transformation of The Cove Rotana Resort represents our ambition to deliver world-class guest experience in alignment with the United Arab Emirates’ vision for responsible investment and tourism leadership. We are confident that this next phase will reinforce the resort’s position as a flagship destination in the region, driven by focused strategy and long-term impact.”
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The investment of over AED 500 million includes the acquisition of the property, and full renovation of guest rooms, villas, restaurants, and leisure facilities.
With Ras Al Khaimah recording more than 1.3 million visitors in 2024 and targeting 3.5 million by 2030, the resort is well-positioned to support the emirate’s tourism growth trajectory. The collaboration between SKH and Rotana reinforces investor confidence in the UAE’s tourism infrastructure and highlights the country’s enabling environment for visionary developments.

Rotana is one of the region’s leading hospitality companies, founded in Abu Dhabi in 1992. It manages a portfolio of over 116 properties Rotana operates six distinct brands: Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, Arjaan Altakhassusi Hotel Suites Apartments, DAMAC Hills 2 Hotel – Edge by Rotana, and The Residences by Rotana.

For more information, please visit www.rotana.com